Powerful Video Marketing Tips for Dental Office Success

Video marketing doesn’t have to be serious all of the time. In fact, when you and your team switch things up and get a bit silly your fun dental marketing campaign could go viral.

Have Some Fun

According to Dentainment short videos on Facebook and Instagram can be fun, entertaining AND educational.

With that being said the education part doesn’t have to be boring and it won’t be when you add some office fun to your video marketing campaign.

As a boutique dental marketing agency Dentainment understands what is needed when it comes to short videos.

1. Video Marketing and Lighting

Be sure to use plenty of light when you shoot your videos regardless of how short or long they are.

Use as much natural light as possible or purchase a lighting kit online. If you are shooting outdoors, schedule filming for morning or early evening. Mid-day light can be too harsh and cast shadows.

2. Your Background is Vital

Be choosy when it comes to your background for video marketing as nothing looks more unprofessional than a messy set.

Your best option is to use a clean plain background. If you are using a set be sure to check and recheck through your lens to make sure your props are blending and not distracting from your talent or the product you are trying to shoot.

3. Keep Your Editing Simple

While it may be tempting to add different effects during the editing process be careful. You want to keep your clip clean and simple as it will look more professional. If you go too crazy you run the risk of look amateurish.

In addition use noise cancelling for background noise and adjust your lighting in post-production if needed and don’t forget to cut out any unplanned pauses.

4. Make Your Audio Crisp and Clear

The sound of your audio is more imperative than the picture quality. Studies show that most people are willing to watch a grainy video as long as they can hear it.

A good microphone is the first thing you should buy for video marketing for dentists. In addition a pop filter can eliminate crackles and blips. Furthermore be aware of background noise.

5. Don’t Use Shaky Footage

To prevent your video marketing clips from looking like home movies use a tripod or put your camera on a flat surface. After set up avoid moving and keep panning around to a minimum. If you want another angle move your camera for a new set up.

If all else fails and your footage is still shaky, you can use video stabilization software when you edit your videos.

Video marketing is a powerful tool for dentists looking to promote their practice and attract new patients. With the rise of social media and online video platforms, it’s easier than ever to create and share videos that showcase your practice, your team, and your services.

Here’s some other tips for longer form video content:

1. Create a video tour of your office. This is a great way to introduce potential patients to your practice and give them a sense of what to expect when they come in for a visit. Be sure to include footage of your reception area, treatment rooms, and any other areas of your office that are important to your patients.
2. Use video to educate your patients. Many people are intimidated by the idea of going to the dentist, and videos can be a great way to ease their fears by educating them about dental procedures and what to expect during a visit. You can create videos that explain common procedures, such as teeth cleaning or fillings, or that offer tips on how to maintain good oral health.
3. Use video to promote your services. If you’re introducing a new service or promoting a special offer, a video can be a great way to get the word out. You can use video to show patients what to expect from the service, highlight the benefits, and explain why it’s a good choice for them.
4. Create videos that show off your team. People are often more likely to choose a dentist if they feel comfortable with the team. You can create videos that introduce your team members, show them interacting with patients, and share what makes them special.
5. Use video to build trust. People are more likely to choose a dentist that they trust, and videos can be a great way to build trust with potential patients. You can create videos that show you interacting with patients, explain your approach to dental care, and share your philosophy.
6. Use video to make it easy for patients to find you. Many potential patients will turn to the internet when they are looking for a new dentist. By creating videos that include your practice name, address, and contact information, you can make it easy for them to find you.
7. Use video to connect with patients. Social media platforms like Facebook and Instagram are a great way to connect with patients and promote your practice. By creating videos that are easy to share, you can reach a wider audience and build a following.
8. Use video to encourage patients to leave reviews. Positive reviews can be a powerful tool for attracting new patients, and videos can be a great way to encourage patients to leave them. You can create videos that explain the importance of reviews and how to leave them on sites like Google.

Video Marketing is the Best

If you want to learn more about video marketing and the BEST DENTAL MARKETING call Dentainment. This boutique dental marketing agency can help with everything you need.

Have some fun with your video marketing and send a direct message for more information today.

By following these video marketing tips for dentists, you can create engaging and effective videos that will help you attract new patients and promote your practice in 2023.

 

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