New Dental Marketing Techniques for 2024 (*Updated on June 30, 2024*)
*Updated on June 30, 2024*
As the dental industry continues to evolve, it’s the perfect time to explore new dental marketing options for your practice.
Unique content is what consumers demand, and to meet that demand, you must come up with innovative and fresh dental content.
While it isn’t rocket science, there is an art to incorporating 21st-century marketing techniques into your overall strategies. Here are some fresh ideas to enhance your dental marketing efforts this year.
New Dental Marketing Opportunities
Dental marketing has expanded significantly, thanks to new types of online marketing. These include AI and text marketing, voice search marketing, and direct messaging on social media.
Incorporating these techniques and more into your dental marketing strategies may seem daunting, but it’s achievable when you integrate smart tips and ideas into your overall plan.
By following this dental marketing blog, you’ll discover ways to streamline your efforts. All it takes is a little advice from the experts and some practice.
Dental Marketing Tips for 2024 and Beyond
1. Invest in Your Future with Online Events
As a dentist, you know how events can grow your practice. Hosting events is one of the best ways to let people know about you and your dental practice.
Thanks to online marketing, it’s easier to spread the word about your seminar, webinar, or product launch.
For example, if you are incorporating CEREC® into your practice, you could share the news by hosting an online event. Additionally, you could offer a free dental examination day to those less fortunate in your community.
Events also allow you to build your database for both your conventional and online subscriber base. Be sure to advertise your online event beforehand on your social media pages. A landing page on your website is also a great way to inform people about your online event.
2. Own Your Fans and Followers
Today’s algorithms make it tough to own your audience as Instagram, Twitter, and Facebook have the lion’s share of your fans and followers.
Ensuring the right people get your message is like navigating a maze with many metrics to consider. Personalize your social media posts and comment responses but don’t forget about your other online efforts.
A personalized monthly email newsletter is a great way to own your audience. By customizing your content, you attract your chosen demographic. Furthermore, don’t forget to cross-promote your newsletters on your website and Facebook page.
3. Your Brand and Your Logo
Investing in your dental practice means more than buying new office equipment. Investing in your brand encompasses everything from your letterheads and online advertising efforts to business cards. However, without a logo, you won’t have the continuity needed to build your dental brand.
Logos create a lasting image in people’s minds. They get remembered and appear next to everything you send out. From email blasts to social media messages, your logo must be compelling and is an essential dental marketing tool.
It’s also important to note that if you are considering a mobile app for your dental practice, your logo will be on the home screen of all mobile devices that have downloaded your application, visible 24/7.
4. Become an Educator, Not a Salesperson
No one likes to be sold to. It’s one of the biggest turnoffs when it comes to advertising. If people feel like they are being pushed, they will scroll right by.
By educating your audience, you help them make important decisions regarding their oral health.
Well-crafted posts and paid ads on social media encourage users to explore the product and service further.
Be unique and create advertising campaigns that educate and compel your potential clients to call your number. Use the energy of the hard sell and direct it towards education and entertainment. You’ll be glad you did, and so will your team.
5. Be Simplistic with Dental Content
While dental content can sometimes be like reading a university white paper, it doesn’t have to be. Create content that is user-friendly and easy to digest.
If you have a blog—and you should, as it is seen as fresh content by Google—craft your articles using strong SEO skills that are both engine and people-friendly.
Use your knowledge and do plenty of research. People do not like to read the same thing repeatedly. When writing about your dental practice, be unique and get to the point. If you don’t know how to do this, find a professional who does.
6. Personalization is Key to Dental Marketing
When you embrace personalization, you open the door to amazing dental marketing possibilities.
Because your patients, and potential ones, consume so many different types of content, it is vital that you communicate and engage with your users in the most personal way possible.
Try to understand what channels your patients use and ask your team as well. It’s important to personalize everything, regardless of where you are posting your message.
For instance, your Instagram message will be different from your Pinterest posts. Keep that in mind, and you will automatically begin to personalize every piece of content you put out there.
7. Craft and Tell Better Stories
Become a great storyteller. Craft your content so that your brand becomes a story. Every message should be delivered in such a way that it tells a story about your dental products and services.
You may have the best products and services on the planet, but most won’t be as enthusiastic if all you do is blow your own horn. Be fresh and unique, and you’ll get better results. Patient stories make excellent content, as do before and after stories.
If you and your dental practice have reached a certain goal, increased dental patient flow, or added products and services to the menu, highlight it without sounding like a salesperson.
8. Think Differently and Grow
Thinking outside the box is one of the themes for dental marketing in the coming year. When you come up with unique ways to advertise your practice, you will increase your conversion rate because you are continually adding value to your brand.
People are savvy and, because they are spending more time on the internet, want to see something different.
The same old same old just doesn’t cut it anymore. Audiences want to be educated and entertained, and thinking differently is a way to capture their attention.
Look at how consumer behavior has changed and is changing, and factor that into your overall dental marketing campaign.
9. Adapting to the Cookieless Future
Google is phasing out third-party cookies, which means businesses that have relied heavily on them will need to alter their advertising strategies to stay on top of things.
Dentainment recommends incorporating new ways of advertising. Try experimenting and measure the results after your attempts.
For example, if you have yet to delve into voice search marketing, give it a go. It is still part of the emerging marketing landscape. That means there is plenty of room for your dental practice in this type of marketing.
Give it All You’ve Got in the Coming Year
Whatever you do, make sure that you give it 100 percent. The more you give, the better you will get, and that is certainly the case with dental marketing.
Speaking of giving it all you’ve got, check out NexHealth Scheduling. It makes things easier for you and your patients. Best of all, you’ll have time to concentrate on other matters, including dental marketing.
For more information regarding dental marketing, call or send a direct message to Dentainment.
You’ll be glad you did, and so will your fans and followers. Schedule a consultation today.
*Updated on June 30, 2024*
