Digital Marketing the Traditional Way

While dentistry may seem like a niche market, it’s crucial to stay on top of your marketing strategies—both traditional and digital—if you want to ensure long-term business success.

Keeping your approach fresh and unique is key to maintaining a competitive edge. However, finding new and innovative ways to attract patients can be challenging.

Traditional Marketing is Still Relevant

Though traditional marketing has evolved, it remains relevant in today’s world. Like everything else, it must adapt to stay impactful.

Traditional marketing tools include:

• Direct mail
• Magazines
• Newspapers
• Radio/TV ads
• Billboards
• Vehicle wraps (buses, taxis)
• Roadside signage
• Telemarketing
• Window displays
• Outdoor/indoor signage

A successful dental practice combines traditional methods with digital strategies to reach more people effectively. However, many dental teams are still learning how to balance both.

Digital Marketing is Becoming Increasingly Important

While not all dental practices have fully embraced digital marketing, others have found a successful balance, blending tools like voice search marketing with traditional mail-outs.

Key digital marketing tools include:

• Email marketing
• Social media marketing
• Voice search marketing
• Online ads
• Text marketing
• Chatbots
• Content marketing
• Pay-per-click (PPC) advertising
• SEO (Search Engine Optimization)
• AI-driven marketing

Digital marketing allows you to engage with your audience in real-time, building and maintaining a loyal customer base. By combining digital and traditional strategies, you position your practice for a larger share of the dental market. However, not everyone knows how to execute these strategies effectively.

Here are Some Ways to Combine Traditional and Digital Marketing Strategies:

1. Intent Data and Cold Calling

Cold calling has evolved. By leveraging data from online interactions, you can turn cold calls into warm calls. Knowing which patients are interested in services like dental implants or teeth whitening helps you target the right prospects, saving time and effort.

Ensure your marketing team gathers as much information as possible about potential patients before reaching out, enhancing your chances of success.

2. Print Media and Deep Media Nurturing

Though print media may not be as dominant as before, it still holds power. Newspapers, magazines, and even electronic billboards can be used effectively alongside digital ads. You control the placement and messaging, which is especially important when you want to target local patients through geotargeting techniques.

3. Local Events and Account-Based Marketing (ABM)

Account-Based Marketing (ABM) focuses on targeting specific patients or accounts already engaged with your practice. When paired with local event marketing, you can boost your efforts by targeting specific groups who would be most interested in attending your events. Use online data from subscribers and social media to get even better results.

4. Conventional Content and Geotargeting

Combining traditional billboards and signage with geotargeting can increase brand awareness within your community. By tracking the geolocation of your website visitors, you can customize outdoor ads to attract locals. Google offers tools like journey maps to enhance this strategy.

5. Email and Direct Mail Integration

Combining email campaigns with direct mail can be highly effective, but the messaging must be spot-on. Ensure your email offers something of value and follows up with personalized mail like postcards or coupons. This demonstrates appreciation and encourages patient loyalty.

6. Personalization is Key

Personalized marketing is crucial. Whether through social media engagement, personalized emails, or video content, tailor your messages to individual patient needs. Adding videos to emails has been shown to increase open rates, while follow-up mail can bring hesitant patients into the office.

Traditional Marketing with a Digital Marketing Twist

By merging traditional and digital marketing strategies, you can cover all bases—reaching both tech-savvy patients and those who prefer more conventional methods. Geotargeted billboards, combined with robust social media campaigns, ensure you connect with a broader audience.

Need Help with Digital Marketing?

If you’re looking for expert guidance on integrating traditional and digital marketing strategies for your dental practice, reach out to Dentainment as they can help ensure that your marketing efforts drive growth.