10 Video Marketing Ideas for a Strong Presence
If your video marketing efforts have been lackluster, it’s time to infuse some fresh energy into your strategy. A new year brings new opportunities for dentists, making this the perfect moment to reassess your video marketing approach.
If you haven’t reviewed your past video content, now’s the time. Team meetings focused on video marketing not only enhance your strategy, but also serve as a great way to foster team building within your practice.
By clearing away what didn’t work and focusing on what did, you can fine-tune your marketing efforts. Right now, video marketing is a clear frontrunner in the dental industry.
Why Video Marketing Works for Dentists
Marketing with video is a powerful tool to elevate your online presence. Think of it as an addition to your existing marketing strategies, paving the way for a successful year ahead.
Expanding your video library benefits your search engine optimization (SEO) efforts too. Google, the world’s top search engine, owns YouTube, so producing and distributing high-quality dental videos can put you in a great position for online visibility.
Ready to Get Started with Video Marketing?
If you follow the Dentainment Blog, you’re likely already incorporating video into your dental marketing plan. If not, now is the time to dive in. Start the year with a dental podcast or Q&A session. You can pre-record or go live, offering variety to keep your audience engaged.
Switching up your content style—one week with a live Instagram session, another week with an explainer video—will keep your followers excited and set you apart from the competition.
Top Types of Videos for Dental Marketing
- Explainer Videos Short and to the point, explainer videos are perfect for showcasing your services in an easy-to-understand way. These videos are great for turning casual viewers into patients, especially when featured on your website’s landing pages.
- Product Demonstrations Use demonstration videos to show how your dental products or services work. For example, a demo on dental sleep medicine can help patients better understand the process, making them more likely to book an appointment.
- Marketing “Spots” Short 15 to 30-second clips, or “spots,” are ideal for social media platforms like TikTok, Facebook, and Instagram. They are easy to distribute and can even be used in paid ads to get your message across quickly.
- Behind the Scenes Patients are often curious about what goes on behind the scenes at a dental office. A behind-the-scenes video can give them a sneak peek and make your practice feel more approachable and personal.
- Patient Testimonials Testimonials are more compelling in video form. They allow potential patients to see and hear real experiences from others, adding credibility to your practice.
- Team Member Highlights Showcasing your team with “Employee of the Month” videos not only highlights their expertise but also shows appreciation for their hard work, giving your practice a human touch.
- Dental Web Series A web series can be a fun way to build a consistent following while tying in your other video marketing efforts. Promote your latest “spot” on Instagram, and then feature it on your YouTube series for maximum exposure.
- Q&A Sessions Answer common patient questions in a video format to boost engagement and SEO. Gather input from your team and patients to create a list of topics that people are genuinely interested in.
- Live Videos Going live on social media creates excitement. Whether you’re promoting an event or giving a tour of your new office, live videos are an excellent way to engage with your audience in real time.
- Office Tours Office tours are a great way to familiarize new patients with your practice. Make your tour fun and engaging by showing different areas of your office and introducing team members.
Maximize Your Dental Marketing Potential
Now is the time to enhance your dental marketing strategies. Dentainment can help you produce dental videos that resonate with your audience and drive success for your practice.
Schedule a consultation today.
