Is Your Dental Marketing Plan Working?
If your yearly dental marketing strategies have hit a wall why not take a moment for review. Often times it’s easy to keep moving forward, when you really should take a look at your previous efforts.
According to Dentainment reviewing your past social media content, video marketing campaigns and email blasts will give you an idea of where you should be headed.
Social Media What Has Been Successful?
Social media is ever changing. Just look at what has occurred over the past 12 months and you will see that sites like TikTok are surpassing other platforms.
While Pinterest has been around for a lot longer it remains the top site for women, something most people probably aren’t aware of.
With that being said it is of the utmost importance that you go over your pages and social media profiles.
Be ruthless. Find out which sites work for you and your dental marketing plan and which ones don’t. For example, if you are primarily focused on older adults do some research and find out where that demographic is spending time.
Of course, Facebook is still at the top of the list when it comes to the over 55 crowd. If that is who you are targeting, you will definitely want to stay on the worlds’ most popular social media site.
Don’t Overlook Tried and True Sites
While some are quick to go to the next big thing, think SnapChat, it is always wise to see where the site will end up.
If you jump in with both feet and ignore the older social media sites you could lose your audience. It’s always best to keep your momentum going regardless of how slow it may seem.
Even if the larger sites, Instagram and Facebook, aren’t working as well as you would like you don’t want to abandon the dental marketing audience that you already have.
Most businesses have probably been on Facebook for a decade putting thousands of hours into it. If it isn’t working find out why before you give up.
Encourage Interaction on Social Media
Interacting as much as possible is what social media and dental marketing is all about. These days, people want to be in your studio, even if it’s only in the virtual sense.
People want to be called by name. Audiences want to be involved to the point of being named in your production.
For instance, one of the fastest growing independent horror film makers began as a fan of horror movies.
In the past ten years he has grown his production company by interacting with fans even going so far as to audition those who are interested in up and coming features. He is in pre-production for his 12th picture at the moment.
By encouraging interaction with the production company fan base on social media he and his films are taking the festival circuit by storm.
Ask and You Shall Receive
Encourage interaction. Ask your subscribers what videos and posts they like best. Furthermore, find out what they would like to see on your social media sites.
If you follow this marketing blog you will recall that women are usually the decision makers when it comes to all types of medical care, including dentistry. Millions of women are on Pinterest.
This virtual pin board is an excellent place to advertise your dental services. Just like the other social media sites you can chat with friends and followers. Most are very vocal and will gladly help you with your dental marketing campaign.
Keep the Dental Marketing Conversations Going
When you keep the conversations going on social media, marvelous things begin to happen just make sure you have someone dedicated to your social media and dental marketing.
It takes a lot of work even if you only have a couple of sites. Making sure that you are continually, “On it,” will ensure your community is happy.
Liking posts isn’t enough. You must join in on the thread as this shows your audience you aren’t automated. While many brands find automation frees things up it can backfire.
When you automate your dental marketing posts on different sites you are chatting with different demographics.
You want to make sure that you are targeting the right audience on the right platform. Again, it takes time to personalize each social media post but it is more than worth it in the end.
Video Marketing Update
While updating all of your dental marketing efforts is vital, your video marketing strategies are the glue that holds everything else together.
If your video efforts are falling flat your social media campaigns are probably not doing as well as they could either. This happens because you share your videos on other platforms such as Facebook and Instagram.
If your YouTube or Vimeo channel or the videos that you upload directly to FB or Instagram are not what people want to see they will not watch.
What’s worse is they may unsubscribe from your channel and social media pages. Like an avalanche, a poor video marketing campaign can harm all of your dental marketing efforts.
Watch your videos closely. Critique everything you see. Listen carefully and check for any glitches. If you can’t be critical of your own work ask someone else to do it for you.
Text and Voice Search Dental Marketing
One of the biggest dental marketing tools to hit the scene in the past couple of years has been text and voice search marketing.
While text message and voice search marketing are relatively new, brands are starting to realize the power in both.
Although email marketing is still staying relevant more people are more apt to open a text than an email message.
If you haven’t even scratched the surface of either of these powerful dental marketing tools do your research.
Most brands love the results as more and more people are using voice search to locate essential products and services, especially dentistry.
With text message marketing you are reaching an audience who would much rather text a message than make a phone call.
For those people text messages alerting subscribers of discounts and special offers is a life saver. It may also get them to the dentist more often.
Combining Your Efforts
Once you have gone through all of your previous dental marketing efforts go over your notes and have a huddle with the team.
When everyone gets together ideas are shared. Those ideas are always something unique and probably something that you never would have thought of.
It takes teamwork to create a strong dental marketing campaign. It also takes time. Use the scheduling app from NexHealth and you and your team will have more hours in the day for dentistry. You will also have more time to polish up your social media marketing efforts.
Professional Dental Marketing
Still finding it tough to work on your dental marketing? Let Dentainment help with tools that you won’t find elsewhere.
From web based dental marketing shows to applications that keep you up to date with the world of dentistry you will always be on top of dental marketing when you work with this team.
So what are you waiting for? Check out the DentalYear Mobile app. This awesome app is fun for everyone as it offers inspiration, fun holiday ideas, weekly team exercises, dental marketing tips, wisdom and video content.
Talk to a team member from Dentainment and find out more. You will ALWAYS surprised and NEVER disappointed.
