Thought Provoking Dental Marketing with Brad Newman
In this captivating episode of the How I Grew My Practice podcast, Alec Goldman engages in a thought-provoking conversation with Brad Newman. Brad is the esteemed founder and Chief Buzz Officer of Dentainment for dental marketing.
Brad shares his remarkable journey. The journey of immersing himself in the world of dentistry for over a decade.
Key Aspects of Dental Marketing
One of the key aspects Brad highlights is the significance of page headers in capturing and retaining visitors’ attention.
He emphasizes the use of captivating images strategically positioned with eye lines to guide visitors towards the desired call-to-action button.
By employing dynamic elements such as rotating images and header videos, practices can further enhance their conversion rates and engage potential patient’s right from the start.
Credibility and Trust
Establishing credibility and building trust play a crucial role in dental marketing. Brad discusses the potency of trust signals in this regard.
Incorporating recognizable logos of esteemed associations and organizations that the dental practice is affiliated with can significantly enhance the perception of trustworthiness among visitors.
In addition, Brad suggests prioritizing the creation of an engaging homepage video that weaves together compelling testimonials. This strategic approach leverages the power of social proof, as research has shown that embedding a video on the homepage can increase conversion rates by an impressive 80%.
Attracting Potential Patients with Dental Marketing
To maximize visibility and attract potential patients, Brad recommends creating dedicated pages for specific procedures.
These specialized pages not only optimize search engine optimization (SEO) by providing fresh, high-quality content, but also cater to the needs of patients who are specifically searching for particular treatments.
Brad advises disseminating these dedicated URLs across various digital platforms such as social media, blogs, and email newsletters. This multi-channel approach expands the audience reach and increases the pool of potential patients.
Dental Marketing Strategies for Success
In building a successful dental marketing strategy, Brad emphasizes the need for a solid tech stack. This includes reliable hosting providers, robust content management systems (CMS), and seamless appointment scheduling systems like NexHealth.
Implementing a comprehensive technological infrastructure not only facilitates patients’ ease of locating the dental practice online, but also simplifies the appointment booking process and fosters seamless communication between patients and the practice.
Valuable Guidance from Dentainment
By implementing personalized strategies, optimizing page headers, incorporating trust signals, creating dedicated pages, and building a solid tech stack, dental practitioners can enhance their online presence, attract more patients, and achieve marketing success.
Brad’s insights provide valuable guidance for dental professionals looking to grow their practices and establish a strong online presence in today’s competitive digital landscape.
Learn more about dental marketing from Dentainment today.