Voice Search Marketing Are You Doing it Yet?
Voice search marketing is literally an untapped market for dental practices.
Do yourself a favor and ask Alexa or Siri for a local or an emergency dentist and see what comes up? Unless you have done your marketing homework, chances are you won’t come up as a dentist in your local community.
What is Voice Search Marketing?
Some marketers believe that voice search will only get stronger and eventually lead the way for all types of online and digital marketing.
Dentainment explains that convenience and speed are at the top of the list when it comes to searching for products and services. Voice search technology makes it possible to instantly search for anything and everything. It’s important to note that voice search technology is quickly adapting services for smart TVs, appliances, and wearable’s as well.
Your Dental Practice and Voice Search
When you are preparing content, keep in mind that voice searches are conversational and longer than text queries. That is because the person is speaking and not typing. For this reason, you want your content to be focused on conversational search as opposed to text search. That means your SEO or search engine optimization is going to be different.
Understanding SEO and Recognition
Keyword and keyword phrase generation are the keys to search engine optimization for voice recognition marketing.
Below are a few tips to include in your dental marketing toolbox.
1. Conversation is the Key
Conversation is key when it comes to voice recognition marketing. Think about how you ask Google or Siri a question and start from there. The content you compose must give users direct answers. If you aren’t doing that, it will be much more difficult to find your dental practice on voice search.
2. Keywords for User Intent
Consider user intent when you create your content so that you can embed keyword and keyword phrases for answer focused digital content. Never forget about the intent of your user. Once you start thinking like your users do you can generate the right keywords into your content.
3. Long Tailed Keywords and Keyword Phrases
When people type they avoid keyword phrases and long tailed keywords. Consequently, those phrases become longer when someone performs a voice search. That means you need to use as many as you can in your content. Just make sure that your content makes sense.
4. Prioritization is Important
People using voice search ask questions. For example, a user will say, “Hey Alexa, where is the best dentist near me?” Prioritize your content using keywords such as where, how, why, what and which when you start dealing with focus keywords.
5. FAQ Pages Work for Voice Search Marketing
Adding a FAQ page to your dental website is an excellent idea as it is filled with question keywords and answers in a conversational tone. This adds value to the user’s experience. This also makes you more favorable when it comes to ranking as well.
Help with Voice Search Marketing
If you would like to learn more about voice search marketing or any other type of marketing for your dental practice, call, send a text or a DM and talk to a team member from Dentainment today.