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Video Marketing Trends and Tips for 2021

2020 was certainly a year, especially with video marketing. As Dentainment predicted, video for advertising proved to be more popular than text and photos combined.

video_marketing_DentainmentPeople love moving pictures, especially short clips on social media. Adding video to your overall campaign just makes sense. Firstly, it easy to digest, secondly, it’s not that complicated if you want to shoot some video yourself.

Video Marketing Trends 

If you follow the Dentainment Blog you will recall how easy it is to create videos for your dental practice, but there are some unspoken rules that should be followed if you want your fans and followers to like, comment on and share your videos.

Analysts predict that internet users will spend over 100 minutes every day watching videos online in 2021.

With those kinds of statistics video marketing for your dental practice is a smart way to advertise your products and services.

Webinars for Educational Video Marketing

Webinars are informative and educational lectures. These can be taped or live for video marketing.

Webinars build your brand and your reputation, which is crucial when it comes to dental marketing and authenticity.

Choose your topics wisely and if chatting with another peer or expert keep your set clean and simple. You want people to pay attention to the topic, not the annoying plant over the hosts head. 

Don’t forget to see what your competition is up to and check resources outside of your genre. Any type of webinar will give you and idea of how you want yours to look.

Going Live is Here to Stay

If 2020 was anything to go by, live video, whether it was a Yoga class or a musician debuting his or her new song, was very popular.

Going live is fun and can make you very popular with regular broadcasts. Making streaming video for everyone is easy with Facebook, YouTube, and Instagram.

Going live can mean anything from product demonstrations and live in house reviews to weekly Q & A sessions with influencers in the dental community.

Video Marketing Tips in 2021

Love your Work

It’s vital that you take full advantage of the medium. Be sure to create lively and interesting videos that people will want to watch. Dull and boring videos will get scrolled through in seconds if you don’t take advantage of the medium.

Light your set, foreground and background, and plan your script ahead of time. Make sure you think about how you are going to impress your audience as well with editing options.

If you have a dental logo, and you should, incorporate it in your videos. This creates added value to your brand.

Optimize your Online Content

Just like other online content, it’s important to optimize. Incentives, such as discounts and coupons with a link to follow or a button to click, are an excellent way to increase dental flow. It’s also a great way to boost your subscriber base.

Additional Tips to Remember

Don’t forget to keep your videos simple and to the point. Of course, if you are filming a webinar or another long video format you can film 10, 15, or even 30-minute videos. Just be sure to keep your videos educational and entertaining. You’ll need them to be visually stimulating as well, especially if you want to keep them on your page for the entire half hour.

Keep your videos to one topic per clip. This makes the point of the video clear and is much more likely to get the user to take additional steps like scheduling a dental appointment.

If you would like to learn more about video marketing in the new decade, call or text and talk to a team member from Dentainment today.