Video Marketing Tips that Can’t Miss
5 Minute Read
Advertising has certainly changed over the past 18 months, but there are some things that remain the same and one of those things is video marketing.
Regardless of the size of your dental practice, videos are no longer an option, especially since this type of advertising has increased more than 41 percent since 2016.
Why Video Marketing is the King
1. Video Engages Your Audience
If you want to attract the attention of your local audience, which is of the utmost importance for local dentists, video marketing is the only way to go. This is especially important when it comes to social media marketing.
Video is highly engaging and a real game changer. Videos help stop the scroll. Don’t forget that people breeze through images. However, videos hold the viewer’s attention five times longer.
2. Reduces Your Budget
Video marketing is an incredible way to reduce your ad budget. Video marketing is cost effective and will give you the greatest bang for your buck.
When you create videos for your dental practice you can share them on all of your profiles editing them where appropriate. Don’t forget your Facebook users will be different from your YouTube or Vimeo audience. Video length changes. Twitter, Facebook and Instagram users prefer shorter, two to three minute videos.
3. Video Marketing Builds Loyalty and Trust
Nothing builds trust and loyalty more than video. If you follow the Dentainment Blog you will recall how important both are, especially in the dental community.
Before you yell, “Action,” choose your video type. For example, Question and Answer videos are an excellent way to build and foster trust as people get to know you and your dental practice while putting a face to your practice. Whatever type of video you shoot make sure your topic helps build trust and loyalty.
4. Boosts Social Media Engagement
Engagement has changed within the past year or so with people watching more video. For example, Instagram video ads are getting more engagements than picture ads as are Facebook advertisements with a 30 percent higher conversion rate.
People who watch video on social media sites also prefer to watch video clips without sound. When you add text to your video ad for social media you’ll raise your engagement by as much as 0.39 percent.
5. Allows Real Time Connection for Live Streaming
Live streaming allows you to interact with patients, and potential ones in real time. This is especially important in today’s climate because in person events are not being scheduled as often as they used to be.
The dental industry has seen huge growth in video marketing. A live, “Talk to the Dr.” is an excellent way to go live and interact with your audience. Go live with a colleague or promote a product or service. When you go live you are getting up close and personal.
6. Video Marketing Improves your Rank
YouTube, the second largest search engine in the world, is owned by Google. That means video helps your rank. In fact, your dental website is 53 times as likely to get to the top of Google if you incorporate video marketing into the mix.
Video content also makes your site look authentic and professional. This will boost the time spent on your site which in turn helps your rank with the search engines.
The Professional Touch
If you would like to learn more about video marketing for your dental practice, call or send a direct message and talk to Dentainment today.