3 Video Marketing Tips to Make Your Videos Shine
Video marketing is the best way to advertise, especially when it comes to dentistry. Most people don’t love going to the dentist, but they love seeing videos.
When you combine the two you are showing your human and personal side, something people don’t see that often when it comes to dentistry. That is why video is essential for your overall dental marketing campaign.
Marketing your dental practice on video makes sense, but there are some things you should do before you start shooting videos, or going live on Instagram.
Video Marketing Tips
1. Background and Foreground for Video Marketing
If you follow the Dentainment Blog, you will remember that your set is just as important as your script. There really is nothing more annoying than watching a tree growing out of the back of someone’s head.
Get rid of clutter, but don’t clear it completely. Add some interesting props to your foreground and your background. If you are talking about a specific product or service, be sure you have props to get your point across.
Check your background and your foreground before you yell action. You want your subject matter to be predominant, not the other way around. This is vital, especially if you are trying to teach your viewers about cosmetic dentistry procedures.
2. Lighting for Video Marketing
Lighting is just as important as your set. While it’s easy to rent or buy lighting equipment if you are shooting indoors, outdoor locations are a bit trickier to light.
Shooting on location outdoors requires research, especially when it comes down to time of day. Of course, you can rent or buy lights for your outdoor shoots, but it’s nice to use natural light when possible.
The best time of the day to shoot outdoors really depends on what mood you are trying to set. For general videos aim for the, “Magic Hour.” This is the hour just after sunrise and just before sunset.
The sun is perfect during the magic hour and not too high giving you the most flattering light possible. However, keep in mind that if you live in a higher elevation you may still see bright light around those times. Do a light check when you scout your locations to give you the best lighting at the best time.
3. Shadows can Completely Ruin Your Video
Avoid wooded areas. Trees can distract from your subject. If you are doing a walk and talk clip for video marketing make sure you do a test run before you shoot. This will help avoid branches and trees that could cause distracting shadows.
If you are shooting indoors with a lighting kit, you still have to watch for shadows. It’s also important to reduce glare from any reflections such as clear glass office doors or windows. Don’t forget to use a reflector disk to light your subjects while shooting as well.
Video Marketing is the Future of Digital Marketing
Video marketing is the strongest medium you can use for dental marketing. Plan your strategies and do your research for optimum results.
If you need some help, don’t hesitate to text, call, or book a consultation online with Dentainment for the best video marketing advice. You’ll be glad you did and so will your fans and followers.