Video Marketing Tips for Your Dental Practice
According to the experts, by the end of 2022, 82 percent of internet traffic will be coming from video. It is hard to fathom, but video consumption on mobile phones and other devices grows 100 percent every year. That makes video marketing for dentists essential.
Video marketing for dentists works and helps you attract and keep the patients that you already have. However, it’s vital that you create the RIGHT kind of videos for your dental practice. When you produce quality videos showing off your dental practice and your team you are providing value for patients, and potential ones.
Videos for Better Engagement
People share videos more than text. In fact, because videos are shareable and compelling you are more likely to get likes, comments, and shares from posts with videos. Some of the most successful video campaigns of all time can be inspiration for your Dental Practice Marketing.
Thanks to social media, you and your team can create quality videos and share them on all of your pages. Instagram, Facebook, YouTube, and Pinterest are just a few of the places where you can post videos, and let’s not forget about TikTok. While there are other emerging platforms such as Clubhouse for Dental Marketing as well, always make sure to choose the ones that are most comfortable for your TEAM!
At Dentainment, we strive to make sure our clients are finding the most comfortable content opportunities for their unique personalities.
TikTok for Dental Marketing
TikTok is one of the fastest growing social sharing sites on the planet. Users share homemade music videos 15 to 60 seconds long, amongst other types of content. Videos commonly include people dancing, doing tricks, or lip-synching.
Think of TikTok as the Vine of the new decade. Short videos are incredibly popular and addictive. TikTok encourages binge watching. Just think what that could do for your dental practice and your video marketing campaign.
TikTok for Everyone
While the platform originally targeted millennials, everyone seems to be getting in on the act. With over 1.5 billion downloads it’s an excellent platform for dentists.
The older generation is enjoying TikTok as well, but they are the ones that are watching, not creating. That means you can create TikTok videos for the active millennial content creators and the passive baby boomers who would rather watch than produce.
Getting Started with TikTok
If you want to include TikTok in your marketing strategy, download the app and create a strong profile. It’s quick and easy but you will want to think about what you include before you start typing.
Pick a user name that is professional, but approachable at the same time. Use a picture that shows off your dental practice, your headshot, or a shot of your team and your logo.
Get tips on creating video for TikTok and start shooting. It really is that easy.
Video Marketing for Dentists with Dentainment
If you would like to learn more about video marketing for dentists, call, send a text, or send a DM to Dentainment today.
We encourage you to find ideas and strategies from your favorite Brands in the World! This is truly an exciting time for Marketing Dental Practices and building a unique brand identity in your community.