Video Marketing Tips for Dentists You’ll Love
Video marketing is at the top of the list when it comes to your dental practice.
Creating good content that is popular with both viewers and the search engines is the key. When you attract both, you will have a better chance of reaching the top of the search engine list.
Below are three tips that will help you reach your goal.
1. Publish Educational Content for Video Marketing
Of course, you want your videos to be popular and they will be if you provide your audience with valuable content. Valuable content is what keeps your audience coming back for more. Just make sure that you produce videos that focus on your user and not the other way around.
Ask the important questions before you begin as well. Those questions are, Who, What, Where, How, and Why.
Once you have identified who your viewers are, what they do and don’t like, where they are located, how often they visit your practice and why should they go with you instead of another local dentist you’ll be able to create videos that people actually want to see.
Dental practices providing informative and educational content that is timely and relevant will capture the attention of the audience.
2. Shoot Behind the Scenes for Video Marketing
Audiences love behind the scenes videos as most patients never have an opportunity to see what it’s like behind closed doors.
Film a tour of your dental practice and interview your team members. The more you show the personal side of your practice the better. For example, shooting a video that differentiates you from the other dentists in town will give you a strong lead when it comes to dental flow.
Most dentists offer the same products and services. When you share videos of what goes on behind the scenes, you have a better chance of attracting your demographic.
If people can catch a glimpse of what goes on with you and your team, they will feel like they know you before they set foot in the office. Letting your hair down so to speak is an excellent way to get more viewers.
3. Optimize your Dental Marketing Videos
Videos are at the top of the list when it comes to popularity. People prefer video and it shows. Most would rather watch something than read about it. However, unless you are optimizing your videos no one will be able to find you. If you follow the Dentainment Blog, you will remember how important optimization is to your overall dental marketing plan.
Optimization for video marketing starts with a title that grabs the attention of the viewer. You’ll also want to write a catchy description that includes keywords. Don’t forget Meta tags as well as all of these optimization tools will match your user’s intent.
Video Marketing with the Professionals
If you aren’t confident about video marketing, call and talk to a team member from Dentainment. Having a professional at the helm makes a huge difference, Call and have a chat today.