Video Marketing for Your Advertising Toolbox
5 Minute Read
These days adding video marketing to your toolbox is essential. When you add video to your dental marketing strategies, you are strengthening your bottom line and your online presence.
Why Video Marketing is So Important for Your Practice
If you follow the Dentainment blog, you will remember how strong video has become. It’s a known fact that people prefer video to text and will usually make a purchase from video.
Because video is easy to digest, people prefer the format. More than a billion hours of video clips are viewed worldwide on YouTube every single day.
Videos are versatile while being engaging at the same time. This format lets viewers know the story about you and your dental practice.
In addition, video is easily shared across a variety of platforms. If that isn’t enough to convince you, maybe the fact that it will increase your ROI will.
While there are several types of videos online, it is important that you have a solid understanding of what you want to create and what type of story you want to tell. Most importantly is the purpose of your video.
Videos for Dental Marketing
1. Explainer Videos for Marketing
Explainer videos for your dental practice educate patients, and potential ones, about your products and services. Talk to your suppliers and ask if they would like to be involved in an explainer video for your dental marketing videos.
2. Interviews and Q and A’s for Video Marketing
Interviews with guest experts and patients show viewers you are an experienced professional in the dental world. Used in conjunction with patient reviews Q and A’s with fellow experts in the dental world really do work wonders.
3. Patient Reviews and Video Marketing
Most people prefer video when it comes to choosing a dentist. Reviews help people make decisions when it comes to products and services. If you know any influencers, ask if they would be interested in reviewing your products and services.
4. Live Videos for Video Marketing
When you want to get personal with your viewers live video is the way to go. Facebook, Instagram, and YouTube are all great platforms for live videos. Just make sure you have a plan before you, “Go live.”
Video Marketing and Growth Potential
When you include video marketing in your overall plan, you are offering value to people who are interested in your products and services. Giving people value based offers instead of sales oriented offers on video is vital in the dentistry world.
People choose a dentist or a product or service based on trust and respect. Videos add value, trust, and personalization to your dental practice.
SEO for Video Marketing
Search engines love it because video is high quality content. When you use videos throughout your website and pages, you are doing amazing things for SEO as long as you are optimizing your videos.
Use a compelling title and an eye catching Meta description with the researched keywords and keyword phrases for optimum search engine optimization.
If you would like to learn more about video marketing for your dental practice, call or text and talk to a team member from Dentainment today.