Video Marketing for More Business and Patients

Video Marketing has quickly surpassed text and photos when it comes to user experience.

Quite frankly, if you are not adding video to your overall dental marketing strategy, you will lose potential patients.

video_marketing_dentists_DentainmentPeople are used to seeing videos about everything with dentistry being no exception.

Audiences love to see how things work, especially when it comes to your dental practice and the world of dentistry.

Just like other types of medicine, there is still an air of mystery when it comes to the dental world.

Video Works for Dental Practices

If you follow the Dentainment Blog, you will recall that video works for dentists because it personalizes the dental practice.

The key to a successful advertising campaign is personalization. People don’t like to be just another number and are more likely to check out your practice if you post videos on a regular basis.

Types of Video Marketing to Consider

While there are several types to consider for video marketing, certain formats work better for dental practices than others do.

While how to videos are popular, you may not want to film an entire dental procedure if it is less than conservative.

Leaving a little to the imagination if you are shooting a dental implant surgery will go a long way.

1. Q and A Videos for Dental Marketing

Question and answer videos for dental marketing are very popular, especially if you are the one being asked the questions.

As a dentist, you are an authority when it comes to teeth and gums. Hire a professional to ask you the questions or have a team member do it. Question and Answer videos work wonders for your overall dental marketing strategies.

2. Products and Services Dental Videos

Showing off your new products or services is an excellent way to bring more fans and followers to your website and your social media pages. Everything from CEREC® to Invisalign® tells viewers you are keeping up with the latest dental technology.

Ask patients what they would like to know more about and film a video about it.

3. Dental Office Tours

Most dental practices have videos showing off the dental practice. Dentainment recommends that you take it one step further and interview team members while showing off the dental practice.

A walk and talk dental practice tour shows off your business while giving some insight into who you are as well.

4. Testimonials and Reviews

Reviews and testimonials are an essential part of any dental practice. People enjoy seeing before and after pictures and hearing from a patient who has just had porcelain veneers or dental implants.

Make sure the people you use for testimonials are happy and upbeat and don’t forget to vary your demographic. In other words, use all types of people for testimonials and reviews.

Dental Marketing Management

One of the best ways to entice fans and followers is with video marketing. If you are unsure where to start, call or send a text to Dentainment today.