Video Marketing for Dentists in 2021
It’s a new decade that means new ideas and tips for video marketing.
Video is on fire, regardless of the industry. Everyone seems to be getting in on the act posting videos on YouTube, Vimeo, Instagram, Facebook, and other social media sites.
Video More Popular than Text
Statistics don’t lie and the bottom line is that people would rather watch something than read about it.
Video marketing helps potential patients make a decision when it comes to products and services. However, what you put on camera and eventually on screen makes a huge difference when it comes to watchability.
Video Marketing for the New Decade
If you are unsure what to film, check out the competition and add some of these videos to your arsenal.
- Question and Answer Videos on your FAQ Pages
- Video Blogs or Vlogs
- How to Videos
- Live Streaming Videos on Social Media
- Contests for Video Marketing
- Welcome Videos in your Email Newsletters
- Thank-you Patient Videos
- Dental Practice Tour Videos
- Video Clips for Paid Video Marketing
- Team Member of the Month Videos
- Peer-to-Peer Videos
- Guest Videos
- Patient Tutorial Videos
- New Team Member Videos
- Dental Quotes Videos
Keep Your Website Up to Date
One of the most important things to remember in 2021 is usability. If your website hasn’t seen an upgrade in a few years, your dental flow won’t be as good as it could be.
If your website is slow to load, hard to navigate through, or worse yet, not mobile friendly, people won’t hang around for very long.
A mobile friendly website with a separate page for videos is modern and fresh.
Keep in mind that a new dental website is an excellent way to bring in dental flow, but it is also great for SEO. Because Google and the other search engines love fresh content, a brand new website gives them what they want and improves your search engine optimization.
Professional Video Marketing
If you follow the Dentainment Blog, you will remember that not all videos are created equal. While it’s okay to be somewhat casual in your live videos, you don’t want to get too complacent when it comes to your YouTube and Vimeo clips.
Watch your set and do a dry run before hand as you will save time and money. While it doesn’t cost a lot to film videos, it does take time and as everyone knows, time is money.
Help with Video Marketing
If you are at a loss, or just don’t have the time for video marketing, call, text or schedule an appointment online with Dentainment.
Video marketing is alive and well; freshen up your campaign with some help from Dentainment today.