Video Marketing for Dentists in 2020
4 Minute Read
The new decade is here, and if your plan is to boost your online profile, now is the time to do it. There are so many different ways to market your dental practice. From dental blogs and social media posts to newsletters and word of mouth advertising. Dental marketing doesn’t have to be difficult, and it isn’t when you start to have some fun with it.
When you add video to your marketing strategy, you are creating a new platform to share your products and services. Video marketing for dentists is also an excellent way to show your expertise to the world. From how to videos, to testimonials and live events, video marketing for dentists is the fun way to interact with patients, and potential ones.
Why Video Marketing for Dentists Works
Social video will generate 12 times or more shares than images and text put together. Views on branded content increased by more than 260 percent on Facebook and 99 percent on YouTube and that was back in 2017. You can only imagine how those figures have grown in the past two years.
Personalized Video Marketing for Dentists
Personalizing your entire dental marketing campaign is crucial in 2020. When you personalize your dental marketing, you are building personal relationships with your fans and followers. It’s easy to personalize your videos when you tailor make them to your audience. For example, if you are a cosmetic dentist, create explainer videos or a live Q and A session. This not only personalizes your message but also shows your expertise.
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Video Marketing for Dentists Long Form
Everyone has heard about the attention span of a human being. Needless to say, it’s gotten shorter over time. With that being said, 2020 is the year of engagement and that means long form video content. Marketers are discovering that videos longer than 15 minutes received 50 percent engagement compared to videos that were under five minutes long. Longer videos form emotional connections that cannot be established in two or three minutes.
360-Degree Videos for Dentists
VR headsets and smart devices are making 360-degree videos accessible to nearly everyone. People who have those types of devices would rather view a 360-degree video than a standard video. People watching these types of videos will also be more inclined to purchase products and services delivering a better ROI than traditional videos and their formats.
If you would like more information regarding video marketing for dentists, or any other type of dental marketing, call and schedule an appointment with Dentainment today.