Video Marketing for Better Results
All businesses do better with video marketing, but especially dental practices. While you may not want to film procedures, you can still get in on the act with thought provoking videos.
Keep in mind that dental videos don’t always have to be about placing dental implants or veneers. Thanks to social media, you can shoot fun and informative videos that don’t involve a show and tell. Think Q and A sessions with a peer or testimonials with your patients. The sky really is the limit when it comes to dental marketing with video.
Video Marketing Works
If you follow the Dentainment Blog, you will know that there are tons of ways you can improve your patient flow and your online profile. From YouTube to Instagram, Vimeo and Facebook you will get the exposure you need when you start creating thought provoking clips for video marketing.
Video is more important than it used to be based on consumer habits. Statistics tell the story and when you realize that 70 percent of people on the internet prefer video, you’ll begin to get the picture.
Of course, you probably know much about targeting patients, and potential ones. However, it is important that you analyze your situation every six months or so to determine if you are targeting the right demographic.
In other words do your research and ask your client base. For example, since TikTok hit the scene some patients may be spending more time there than on Instagram.
Remember the age of your users and what platforms they prefer. This will help you set up a universal option that is suitable for all of your fans and followers.
Strategies and Goals
Goal setting is important in everything you do. When you set goals for your dental marketing strategies you are avoiding any confusion.
Make sure that the goals you set are measurable and specific. Not sure where to start? Surveys are an excellent way to find out what your patients do and don’t like.
It never hurts to check out what the competition is doing either, especially when it comes to video. Look at other dental practices YouTube and Vimeo pages. See what users like and what they don’t. Read the comments and make notes.
Combine SEO and Video Marketing
When you integrate your search engine optimization with your content you are attracting the right kind of patient. Use keywords and keyword phrases that help them find what they are looking for.
Fill your title and descriptions with rich keywords for better results. Also, try transcribing your videos. Again, don’t forget to include keywords and phrases that best match user’s queries.
Video Marketing for Your Practice
If you would like to learn more about video marketing for your dental practice, call or send a text and talk to a team member from Dentainment today.