Video Marketing and Your Dental Practice

Video marketing is real, and if you follow the Dentainment Blog, you will know that YouTube and the latest craze, Facebook Live, are the best ways to market your dental practice.

When you incorporate video marketing into your online strategy, you will attract more patients and reach a larger audience.

In 2016, 61 percent of companies used video to market their products and services. It’s 2017, and Dentainment believes those numbers are on the increase because everyone seems to be adding video to their marketing strategies. That means your competition is probably on the bandwagon as well.

Below are a few reasons why you should consider video marketing for your practice:

Boost Sales and Conversions-Video can help your business grow. In fact, Dentainment explains that when you add a video to the landing page on your website you can increase your conversion rate by as much as 80 percent. In fact, 74 percent of people who watched a video explaining a product or service bought it.

Great ROI-76 percent of companies who have used video marketing say they have a very good ROI or return on investment and thanks to advances in technology you can film a good video for your dental practice that is much more affordable than it used to be. One of the best reasons to incorporate video into your website is that content is king. Your video doesn’t have to be Oscar worthy as people are more put off by unclear content than poor quality and design.

Trust Builder-Trust is the foundation for every dental practice. Trust is the foundation for long-term relationships, and when you engage your users with content that strikes an emotional chord, you are well on your way to increasing your dental flow. Video marketing is one of the best ways to build trust.

Google will Love you-The largest search engine in the world loves video. Video will keep users on your website longer helping signal the search engine that your site is filled with great content.

If you have video, you are 53 times more apt to show up at the top of the search engines, and because YouTube is owned by Google, there has been a tremendous increase in videos and search engine ranking.

Make sure that you use the YouTube tools to optimize your videos for Search Engine Optimization. Include interesting descriptions and don’t forget a compelling title. Link back to your dental practice and become interactive with potential clients, which will help encourage more actions.

Video marketing cannot be ignored, and if you would like to incorporate it into your dental practice, call or click and schedule a no obligation consultation with Dentainment today.

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