Video Marketing and Your Dental Practice
If you are one of those doctors who haven’t fully embraced video marketing, consider this, 85 percent of people in the US watched video online in 2019 with adult males coming in at 40 percent.
Video Marketing and Why it Works
While it’s true that women are the decision makers in the family, you can’t leave out the single male population and the population of other men who let the women in the household make the final decision. Keep that in mind when you are putting your advertising campaign together.
If a woman is in charge of the household, chances are she is in charge of the major purchasing decisions as well. Choosing medical providers is at the top of the list when it comes to a woman’s household to do list.
Ask your female patients if they are the decision makers when it comes to purchasing. If they are, ask what types of videos they would like to see on your social media pages.
Influence Your Audience with Video Marketing
54 percent of people online want to see more video marketing for products and services. Online influencers are pushing people to buy, buy and buy some more and the same can be said about dental services.
Keep in mind that people pay attention to video and are more inclined to go one-step further after seeing an explainer video.
When you create your storyboard and your script, target your audience. Get your team in on the act. A different point of view goes along way when it comes to the final product. Be creative and don’t be afraid to think outside of the box. Don’t be afraid to check out the competition either.
Social and Video Marketing Go Hand in Hand
If you aren’t embracing social media marketing, for example, Instagram, Facebook, Pinterest, Snapchat, and TicTok, talk to Dentainment. Having a social media audience is much easier when you add video marketing to the mix.
Social media users prefer video to any other type of content. In fact, 73 percent of buyers say that video influenced their decision. That goes a long way, especially if you are writing short informative clips for your Instagram and Facebook pages.
Don’t forget that most people will skip over both written and audio content in favor of video.
Video and Return on Investment
If your ROI, or return on investment has seen better days, it may have something to do with your overall advertising strategies. Using video now again is better than nothing but unless you are building an audience and your dental brand, you won’t see an increase when it comes to your patient base.
Start a video campaign with a page on YouTube. Link your videos to your other social media sites and don’t forget to start filming fun and entertaining clips for Facebook and Instagram.
The more videos you post the higher your organic rank on Google and the other search engines.
The More You Know the More You’ll Grow
If you would like to learn more call, send a text or a DM to Dentainment today.