Unique Social Media Marketing for More Likes and Shares
15 Minute Read
If you are wondering why your great social media marketing campaign is falling flat, it could have something to do with your content. These days so so content won’t get you very far, in fact, it could hurt your search engine ranking.
As discussed in a previous Dentainment Blog, content is and always has been King, however, when it comes to the digital marketing place, it needs to be fresh, unique, educational, interesting and entertaining.
Social Media Marketing Content
Posting insincere content is one of the biggest mistakes you can make when it comes to social media marketing. People are smart and can see through a thinly veiled marketing campaign in seconds. If your content sounds like you are trying to sell something, your fans and followers will unfriend you and tell others to do the same.
Think before you post. Typing anything that comes into your head, especially on your business page could cause problems. Speaking out on social media about the World’s economy is best left to your personal pages. Better still; don’t talk about it at all.
People will check out your personal page. If your name is public on your social media business pages, users will cross check, see what kind of person you are and relate it to your brand.
Think Outside of the Box with Social Media Marketing
Before you start a new social media marketing campaign check out the competition. Go to your competitor’s social media business pages and see what they are posting. Don’t forget to read the comments as you will learn what people are talking about and what the buzzwords are for your products and services.
When planning your social media marketing campaign look at what posts have worked and which ones haven’t. In most cases, you’ll discover that the posts with pictures fare better than posts with text. Posts that include a link, photo, or better still, a video, will be rewarded with more likes, comments, and shares.
Why Video works with Social Media Marketing
Back in February of 2017 Facebook Creator and CEO Mark Zucerberg said, “I see video as a megatrend.” Because of video, brands have had tremendous growth. However, each platform is different.
Facebook and Social Media Marketing
With over 2.07 billion monthly users, Facebook commands a third of the planet’s population. Trying to stay up with the competition is difficult, but staying ahead of the trends is easier with video.
Just like YouTube, the second largest search engine in the world, Facebook has a diverse audience that watches more than 100 million hours of video every day. If you are primarily marketing your dental practice on Facebook, keep in mind that people want to be entertained, but also educated. Potential patients wouldn’t be on your Facebook business page if they didn’t want to learn something.
Of course, education plays a role, but overall, Facebook users are different to people who watch videos on YouTube. For example, how to tie a bow tie has more than 5.6 million views and millions of shares. In this case, the videos are both entertaining and educational.
Dental Marketing on YouTube
YouTube commands a larger audience than any other social media platform. Google’s pride and joy entertains billions of users with over a billion hours of clips viewed every hour.
The second largest search engine on the planet has a massive audience, but reaching your demographic is the tough part. Dentists have had tremendous success marketing their products and services on YouTube. Dental marketers explain that more than 88 percent of dentists who publish videos on YouTube see a higher click through rate.
One of the best ways to entice new users is with a regular series or podcast on YouTube. When you post on a regular basis, you will see an increase in your subscriber base. Don’t forget, YouTube subscribers stream anything and everything from a 2-hour movie to a 30-second trailer. Knowing your audience is essential when it comes to marketing your dental practice on YouTube.
Social Media Marketing and Instagram
Owned by Facebook, Instagram has a massive audience. People are visual by nature, and that’s what Instagram is all about. The 500 million users who post 250 million stories every day love the platform, which is an excellent place to post organic video content as well.
Just like the name implies, incorporating a, “Story,” into your Instagram moment yields big results. Be sure to theme your posts and keep your written content to a minimum. Don’t over complicate things and repeat your overall theme in fresh new ways.
People like Instagram because it is refreshing. Post highlights, not the entire instruction manual. Leave that to your YouTube podcast. Don’t lose focus and stay the course.
Social Media Marketing and Snapchat
Although some dental marketers see Snapchat as child’s play, the ones who have done their research know that humor can lighten up the serious side of dentistry. Drawing a pair of cat ears or a moustache on you and your dental hygienist shows the fun side of dentistry. Some of the most successful Snapchat ad campaigns captured video using drawn on hats and whiskers. In fact, even the big brands are advertising on Snapchat.
GE’s Emoji Science incorporates the disappearing nature of the content encouraging viewers to come back for more. Everyone is a kid at heart. Although more popular with people between 12 and 24 in 2017, that figure is changing with older groups starting to sign up for the social media platform. With NBC Universal, the NFL and A + E forming partnership deals with Snapchat, you will see the site enjoying an older more diverse demographic.
Tweeting and Social Media Marketing for Dentistry
Twitter isn’t usually the first place people go to watch video, but with attention spans shrinking on a daily basis, it probably should be. Businesses who post video enjoy more retweets than companies who tweet photos. Because users feel Twitter is a more organic profile, they are more inclined to watch a video on Twitter. Advertising is more subtle on Twitter.
When you tweet, get to the point. Twitter really is a gold mine. With 140 seconds of video allowed, you have plenty of time to tweet about your products and services. Consider the major league baseball leagues Twitter campaign, “MLB Stat of the Day,” which has had huge success.
Add people to your video tweets and you will see an increase in viewers. Keep your content topical and get to the point early on. Add text to your video tweets and you’ll see a higher completion rate.
Pinterest and Social Marketing for Dentists
Although not as large as other social media marketing platforms, Pinterest attracts over half of millennials in the United States. However, it’s not just the younger generation that use the electronic corkboard.
68 percent of American women ages 25 to 54 love Pinterest, and although the popular site has more women users than men, 40 percent of men are new Pinterest subscribers.
Because Pinterest attracts users who are looking for inspiration, they are searching for posts that excite them, especially pins from their favorite brands. Pinterest ranks second to Facebook when it comes to purchasing decisions. In fact, over two thirds of Pinterest users claim they have found a new product or service on the electronic corkboard.
Over 50 percent of Pinterest users say they have bought something based on a promotional pin. More than 2/3rds say they checked out their virtual corkboards on Pinterest while out shopping.
Quora and Social Media Marketing
Much different from other social media platforms, helps establish your brand while showing off your experience and expertise in the dental world. By sharing knowledge and engaging with users, you are showing off your dental expertise.
Widely unrecognized when it comes to social media marketing for dentists, Quora allows you to create a page that highlights your resume, expertise, and experience. Creating a profile on Quora is a great way to establish your credibility.
Become a Leader with Quora
When you become a leader in the dentistry world and an expert in your field, you are building connections while becoming more credible. Quora allows you to answer questions while telling your story. Answering questions from users has the potential to boost your online presence tenfold.
Quora also has a place where users can ask advice about dentistry. Answer in a credible and informative way, and you will get more up-votes for your answers. Another great feature allows you to link keywords to your website pages, including your dental blog. This is great for driving traffic to your website. It’s great for link building as well.
Consistency for a Strong Following
Staying consistent is the most important part of social media marketing. Brand consistency is the key. Just remember that consistency doesn’t mean copying and pasting the same message across all social media platforms. People don’t like to read the same post that you just tweeted an hour ago on Facebook.
Be consistent with who you are. Incorporate your logo whenever you can so that people identify that symbol with your brand. Stay consistent with your marketing, including conventional marketing. Stick with the same theme and colors even if you are tempted to try something new. People don’t like change, especially when it comes to social media marketing. Changing things up may seem like a good idea at the time, but it could hurt your social media profile.
From blog posts to tweets and Podcasts, it’s vital to stay consistent and true to the course.
Experiment and Have Fun with Social Media Marketing
Having a dental marketing team onboard helps you identify creative strategies that you may not have considered in the past. Professionals know how to create emotionally charged content that helps identify your dental brand. With fun and entertaining content targeted to your demographic, you will see an increase in dental flow.
When you step out of your comfort zone, you begin to see more likes, comments and shares on your social media pages. People love to see humor, especially when it comes to something as serious as dentistry. Most people aren’t fond of the dentist. Showing your fun side helps change people’s perceptions about dentistry.
Enticing users to visit your dental practice is easy on social media. You will reach a larger audience with a free dental visit or a discount on porcelain veneers. Your fans and followers will also be more inclined to share your offer.
Set Goals for Dental Marketing
Setting goals builds excitement. Get the team motivated and offer incentives for team members who get the most likes for something they have posted. When the team gets involved, you’ll see more activity on your pages.
Track your social media pages and see which posts get the most attention. When you study your social media threads, you’ll quickly learn what people like and what they don’t.
Ask patients to get in on the act and check in and include a post when they arrive for their dental appointment. Offer something special to the person who gets the most likes from their check in and post and you’ll see more interest in your social media business pages. People love to win something, especially when they don’t have to jump through hoops to do so.
Social Media Marketing You Can’t Live Without It
Like it or loathe it, you can’t live without social media marketing. It’s popularity is hard to ignore, especially with Google search highlighting keyword rich posts on Facebook to help users find what they are looking for. Google swears there is no favoritism when it comes to social media, but their pages say differently.
Knowing where to put your energies on social media marketing isn’t easy. Social media marketing takes time and effort. Most dentists don’t have additional time for digital marketing. Having a company onboard to take the burden out of marketing is a smart way to advertise.
Call Dentainment and find out how you can increase your dental flow with affordable social media marketing for dentists. It just makes sense. Call today.