Taking Stock of your Dental Marketing Strategies
Whatever your situation as far as dental marketing goes, it’s always the right time to take stock of your dental marketing strategies.
It’s the middle of the year and the perfect time to begin a new plan for both conventional and online marketing.
Dentainment explains that adding new elements into your dental marketing strategies is an excellent way to increase brand awareness.
Below are some tips that will garner more fans and followers while increasing dental flow.
1. Video and Dental Marketing
Video is imperative when it comes to any type of marketing, but especially dental marketing. Because of the times we are in, adding video to your marketing strategies is no longer a luxury, but a necessity.
Sharing what your office is doing well help your patients, and anyone looking for a dentist, feel more comfortable after seeing you on video. You are the one they trust. Let them be reassured with a sit down with you and your audience. Take people through your practice with a virtual walk through and let them know you and your team care.
2. Consider a Landing Page for Dental Marketing
With almost a four-month closure, people are using the internet looking for dentists who are beginning to open their doors. People online are typing in keywords such as virus, dentist and COVID-19. Tapping into those keywords, especially now, is an excellent way to steer potential patients to your website.
Of course, you want your site to stay evergreen, but consider writing a blog post or creating a landing page letting your patients, and potential ones know what to expect when they come back to your practice for a visit.
3. Stay in Touch the Old Fashioned Way
One of the best ways to help your patients relax is with good old-fashioned conventional post cards. A sincere postcard that tells your subscriber base what you are doing and how you feel about what is going on assures them you are on the same page.
Offer patients special incentives for dental checkups. Without a doubt, it has probably been quite some time since they scheduled a comprehensive dental checkup. In addition, give patients a gift for referrals. Postcards still work great when personalized with important information.
If you would like more information regarding dental marketing, call and talk to a team member from Dentainment today.