Social Media Optimization What it Is and Isn’t
Social Media Optimization isn’t just another fancy online marketing scheme. In fact, SMO is something that is taking the World Wide Web by storm, but what is SMO and why is it important to dental marketing? According to Dentainment, you are going to be seeing and hearing a lot more about social media optimization.
What is SMO?
Social media optimization is all about social networks. SMO deals with enhancing, or, “Optimizing,” your company’s online reputation and web presence. However, it’s not just Twitter and Facebook that help SMO. Forums, blogs, newsletters, or any other place on line where your business is linked or mentioned on social media can help your SMO. When you work with Dentainment, you can strengthen your practice while boosting visibility. Social media optimization can also generate more leads and increase your dental flow. When you optimize your brand on social media, you are building trust and familiarity with your dental practice. A good social media optimization marketing plan will also increase your likes, comments, and shares.
What Social Media Optimization isn’t
Joining every social media site to seed your links is very counterproductive. You need to have a strong social media marketing plan if you want to improve your social media optimization. Scattering your practice across the World Wide Web on social networks isn’t optimization.
As Dentainment explains, your posts and Tweets will generate more eyeballs if someone else is sharing them. If you are indiscriminate, spreading your links without actively participating, it just may get you unfollowed.
For SMO to work, you need to engage on a regular basis with your social media followers. When you post, contribute and share both your own content and relevant content that is focused on the dental industry, you will see a boost in your online presence.
If adding just one more task to your social media marketing plan is too much to consider, Dentainment can help you implement social media optimization into your overall marketing strategy improving your online presence and your dental flow.
