Social Media Marketing What’s Next
When it comes to social media marketing it really does pay to do your research. With that being said it isn’t always easy and can be extremely time consuming.
No More Guesswork with Dentainment
Dentainment has been helping dental practices like yours take the guesswork out of social media with dental marketing strategies that will put your dental practice on the map.
The dental marketing team from Dentainment makes it easy to get noticed on social media and has a few tips that will help your dental practice grow on social media.
1. Content is Still Vital
Nothing has changed as far as content goes. Google and the other search engines as well as the social media platforms thrive on it.
The best content for your dental practice is fresh and unique. The best dental content builds your subscriber base as well. Building your subscriber base on your blog goes a long way with other dental marketing efforts, including social media.
In order to boost your dental flow it is important that you engage your audience with the best content possible. If you aren’t a great writer find a team member who is. Better yet, hire a professional dental content writer.
Of course you want content that tells potential patients who you are, but you also want content that will get patients through the door. Craft content that is trusting and you will see an uptick in dental flow.
2. Word of Mouth Online
As a dental professional you have a lot to think about. Letting someone else take the reins when it comes to social media marketing for dentists is smart. Smart because you are a dentist, not a professional dental marketing firm.
Word of mouth is all over social media and is one of the best ways to attract a new patient base.
Try giving away a free dental visit or something else that would attract new patients. People talk and love something for nothing. When you offer specials on your social media pages you will see an uptick in interest.
By planning your strategies you can turn a promotion into a great opportunity, expand your audience and boost your visibility at the same time.
Dentainment helps you build your fan base by developing genuine and honest relationships with fans and followers.
3. An Emotional Connection
People have an emotional connection to social media and tend to follow businesses that tug at the heartstrings and peak interest. In addition, they like to follow dental practices that offer a personalized experience.
When you develop these types of connections with fans and followers they become advocates for your brand.
This is the type of patient that you want because they are the cream of the crop when it comes to dental patient flow. These golden patients keep appointments, return on a consistent basis and recommend your dental practice to friends and family members.
Regular posting on a daily basis allows you and your audience to develop an amazing connection while strengthening your social media relationships at the same time.
There is a common saying among dental marketers and that saying is, “Connection before Conversion,” and that is certainly the case when it comes to dental marketing.
4. Keep Social Media Light
Social media is the place where you can let your hair down. People use social media to entertain themselves.
People also use social media to develop connections. However, it is important that you remember the medium that you are using. Social media is not about white papers.
The last thing viewers want to see on Instagram is an in-depth video about dental implants.
If you want to talk about implants make it fun and leave the clinical dental aspects to your website and blog. You will develop true connections with your fans and followers when you do.
Some of the easiest ways to keep things light is to share team photos and photos of patients.
Celebrating birthdays and unusual holidays is another excellent way to personalize your dental content and don’t forget about dental tips. Dental tips are one of the best ways to up your likes, comments and shares.
5. Stay Engaged with Your Followers
Social media marketing allows you to connect and build relationships with your patients and the friends and family members of your patients. There has never been an easier way to approach new patients on a personal level.
The most important part of social media marketing is engagement. If you aren’t liking or commenting on fans and followers posts you won’t keep your audience very long. People want engagement and that is what Instagram, Facebook and Pinterest are all about.
6. Be Creative with Social Media
Speaking of Pinterest it is an excellent way to stay engaged with patients. Because it is a digital bulletin board of sorts you can post pictures of new equipment, dental celebrations and even your dental team member of the month.
Another great way to stay engaged is to go Live. If you follow this blog you will remember that going Live on Facebook, Instagram, TikTok or YouTube does wonders for patient engagement.
Again, be sure that you answer and talk to those who post comments on your social media live feed. People want to know that you taking an active part in the live broadcast.
7. Keep it Consistent
Consistency is the key when it comes to social media marketing for dentists. Dental practices that start with a solid plan are more apt to have a successful one. However, it’s important that you don’t spread yourself too thin.
Having too many social media platforms for your dental practice can actually harm your business. Pick the platforms that your patients use and target your demographic. It is extremely difficult to stay consistent if you are posting on twenty different platforms.
Again research the competition and ask your patients where they live their social media lives. When it comes to this type of dental marketing less is usually more.
8. Let Their Voices Ring
Everyone likes to be heard and social media is a great place to start. Post meaningful content that provokes responses. This will peak interest and get others involved in the post.
Feedback is also extremely important when it comes to dental marketing. Talk to your team members and ask patients if you are on the right path when it comes to your social media platforms.
Feedback also helps strengthen relationships with both existing and potential patients as it makes them feel like they have value.
These day’s people are extremely cautious when it comes to choosing a dental practice. Most potential patients will research and read reviews checking out everything they can about your business. Make sure that your online reputation is in check and that your dental practice is stellar.
Social Media Marketing is Key
One of the best ways to streamline your dental marketing efforts is with NexHealth. This awesome scheduling app will allow your team members to spend more time doing what they do best, keeping patients happy.
For the best in dental marketing you won’t do better than Dentainment. Call or send a direct message for more information and don’t forget to check out Instagram and Facebook for more social media marketing for dentist’s tips.
