Social Media Marketing Tactics
Social media marketing, while serious at times doesn’t always have to be. In fact, if you add fun elements to your overall dental marketing campaign, you will be attracting people who don’t always feel comfortable in the dentist’s chair.
Clever campaigns will do wonders for your social media profiles and your digital persona.
It’s easy to relax and have a good time with your audience whether you shoot short video clips or post daily fun snaps of you and your team.
There really is no end to what you can do when you incorporate your real personality into social media marketing.
Engage with your Audience
Engaging with your audience on your Facebook and Instagram pages shows your personal side. People love to see the medical world letting their hair down so to speak.
Going live on social media is one of the best ways to engage with fans and followers, just be sure to let them know about it a few days beforehand. When you tease them with quick clips you’ll have more people tuning in for your actual live broadcast.
Spark up your social media marketing campaign with fun live moments in the practice.
Film a quick bite with the team at your favorite local restaurant, or share daily tips with your audience. These all provide better engagement.
Add Video to your Social Media Marketing
If you follow the Dentainment Blog you will recall that video marketing and social media go hand in hand.
People on social media love video and are more inclined to stay longer on your pages. This is extremely important if you want to grow your practice.
Dentists thrive on camera as well whether talking about CEREC or having a chat with a patient. Keep in mind that there are so many types of videos that you can choose from. Just don’t forget patient testimonials and team introduction videos as well.
When you film a tour of your office or shoot a question and answer session with your favorite peer you are personalizing and humanizing your dental practice. Remember, it goes back to showing the world you are genuine, kind and caring.
Don’t Forget Your Email
Email is still viable for dental and social media marketing. However, it isn’t like it used to be. People are more inclined to add you to the spam file if you aren’t careful.
Personalize your emails and add lively video. These days you can add a teaser to your email that will entice patients, and potential ones. Also don’t forget about incentives. It’s easy to encourage readers to click the link if you offer a free dental cleaning for new patients.
It’s important to include your social media icons in your messages so that people can follow you on Facebook and Instagram. If you have a page on YouTube don’t forget to include that as well. In addition, add more incentives for people who follow your social media pages.
Dentainment for Social Media Marketing
If you would like to learn more about social media marketing for your dental practice, call, send a text or a direct message and have a chat with a team member from Dentainment today.