Social Media Marketing is Bigger than Ever
When social media first hit the scene about 17 years ago, only 5 percent of people in the United States engaged. Fast forward to today and that number has climbed to more than 75 percent. That means over 270 million Americans are using social media on a daily basis. This makes social media marketing essential.
How to Create a Brand on Social Media
The first thing you need to do is create a brand for your social media platforms if you follow Dentainment’s Blog, you will remember how vital branding is for dental marketing. From your logo to everything else that you put out there, your brand and your practice need to be cohesive.
Be consistent throughout your social media pages. Use the same colors and make sure that your logo stands out from the rest. When you create a brand that stands out people will know who you are just by your social media marketing efforts.
Originality is the Key to Marketing on Social Media
Being a content creator helps brand identity. For example, use original content on all of your marketing materials and share interesting information about your dental practice and dentistry.
Blog posts are an excellent way to share your brand as you can cross promote your blogs on Facebook, Instagram, Twitter and other social media platforms. Photos and videos are also excellent for content as a picture really does speak 1000 words.
Engagement is Essential for Social Media Marketing
Did you know that only 10 percent of dentists engage on social media? That gives you a huge opportunity to participate in group discussions. Liking and commenting on fans and followers comments is an essential communications tool that helps you serve your patients better.
When you participate and engage on social media, you are also extending your reach and managing your reputation and the reputation of your dental practice.
Sponsored Content for Social Media Marketing for Dentists
Sponsored content looks like organic content in your social media newsfeed and is an excellent way to market your practice. Sadly, it is nearly impossible to reach new patients without sponsored content. Remember, organic content doesn’t have the same reach that it used to. Organic advertising took a huge hit dropping well below 2 percent nearly 4 years ago.
Sponsored content allows you to reach people who aren’t following you. Consequently, sponsored content also allows you to target your demographic and your audience. As a result targeting your ads according to specific locations and interests will increase your bottom line and your ROI.
If you would like to learn more about social media marketing for dentists, call and talk to a team member from Dentainment today.