Social Media Marketing for Your Dental Practice

Marketing with social media is one of the best ways to personalize your dental practice.

From Twitter to Facebook, Instagram, and YouTube, social media marketing helps grow your business while making you more accessible to fans, followers, and potential ones.

Social Media Marketing Ideas for 2021

While it may seem tough to come up with unique ideas it is possible, especially when you enlist the help of team members AND patients.

When you ask what your patients and team members prefer to see on their social media feeds you will have a fresh perspective on social media marketing for dentists. Keep in mind that a new pair of eyes is always advantageous when it comes to dental marketing.

Below are 5 additional social media marketing tips that are easy to implement.

1. Set Dental Marketing Goals

The year is still new meaning there is plenty of time to set dental marketing goals for your practice. Having a social media marketing strategy is a smart way to plan your calendar year.

For example, get started with seasonal campaigns and set a goal for each campaign. Change up your social media marketing accounts by giving each page a theme according to the season.

2. Evaluate New Social Media Platforms

Keeping up to date with the latest trends in social media is important. Platforms such as TikTok have become massive. If you and your team haven’t tried out any of the latest social media trends, the first of the year is a great time to get to it.

Get the team together and watch what your competition is doing. If they aren’t advertising on TikTok, you can get in on the ground floor before they do.

3. Sift Through Your Accounts

The first of the year is also an excellent time to go through your social media platforms to find out which ones are working and which ones aren’t.

If you and your team have been posting and tweeting consistently but aren’t seeing much engagement it could be time to deactivate that account. There is no reason to remain active if no one is paying attention.

4. Analyze your Posts

It’s always good to check out your Stories and posts analytics. When you review the analytics, you have the opportunity to see what content is performing best based on views, engagement rates and link clicks.

After you have analyzed your posts, you’ll probably see a common theme among the favorites. This will help you narrow down the type of content you want to post in 2021.

5. Update Your Social Media Bios

One of the best ways to give your social media pages a new look is to update your bio’s.

Firstly, you’ll get to see if any necessary updates are needed, such as new team members. Secondly, you can add or subtract content according to the social media platform. Just make sure that your about us and bio pages are consistent on all platforms.

Help with Social Media Marketing 

If you would like to learn more about social media marketing for dentists, call or send a text to a team member from Dentainment. It’s a new year full of opportunities, make yours happen today.