Social Media Marketing for Dentists is Fun
4 Minute Read
If you aren’t having fun with your social media marketing, it’s time to find out why. Social media is about getting to know people on a more personal level. Brands who understand how to connect with fans and followers are rewarded with more likes, comments, and shares.
A successful social media marketing campaign also spills over into other areas of dental marketing. Social media marketing for dentists really is the hub when it comes to online and offline marketing.
Make Social Media Marketing Fun Again
Social media isn’t new. In fact, it’s one of the most popular places to put your dental marketing efforts, even more so in today’s climate. Dental marketers will tell you that personalizing your content is an excellent way to keep your patients and potential ones informed. It also shows the human side of dentistry.
Examine Your Social Media Platforms
One of the best ways to have fun with your social media marketing is to examine your existing social media platforms. Firstly, you can see what posts, pictures, and videos were the most successful, and secondly, you will be able to see which social sites work, and which ones don’t. In addition, it’s always good to go back and have some fun with past social media posts.
If you are active on Facebook be sure to post your memories. Patients and teams love to see what you and the practice got up to four or five years ago.
Check out the Competition
While you aren’t spying on your competition, you are seeing firsthand what the dentists in your area are doing on social media. If you practice in a large city, you can do a simple search on Google.
Check out the dentists, their websites, and their social media sites. Get your team to subscribe to their blogs. Not only will you get some great ideas, but you will also see what works and what doesn’t.
Keeping Up With Social Media Marketing
One of the most important parts of social media marketing is keeping up. These days it seems like there is a new platform every day. While it’s necessary to find out as much as you can about the new social media site, you don’t always have to jump onboard.
It’s important to maintain your reputation on social media as well. While TikTok may be the latest and greatest social media platform, it may not be the best way to advertise your dental practice. With that being said, it could be the best ever, especially if you are marketing to the younger generation.
If you would like more information regarding social media marketing, or any other type of marketing for your dental practice, call and talk to a team member from Dentainment today.