Social Media Marketing for Dentists in 2020
By 2021, the dental industry will be worth close to $37 billion dollars. However, in order to have a piece of that pie, you need to be savvy with your social media marketing efforts.
Unlike the old days, word of mouth advertising doesn’t build your reputation on its own. However, when you include social media marketing into the mix with the help of Dentainment, you can turn your ROI around while increasing your dental flow at the same time.
Why Does Social Media Marketing for Dentists Matter?
Whether its paid FB ads, podcasts, video marketing, or blogging, learning the social media marketing specifics is important. Just like other industries, there is a right and a wrong way to attract and retain patients. Tweeting and posting on Instagram, Facebook and Twitter is a great way to convince dental phobic patients. According to Podium, social media marketing does matter, especially in the dental industry. Showcasing the unique personality and story of your Dental Practice is so important.
Why is Social Media Marketing for Dentists Different?
Unlike restaurants, clothing stores and software companies, dentists must do some convincing. Although most people understand the importance of regular dental checkups, they may find it tough to part with their money for something they do not think they need.
Using social media marketing for dentists, helps build relationships with potential and current patients. The most challenging part of dental marketing is convincing people to schedule appointments, especially if they are afraid of the dentist.
How Does Social Media Marketing for Dentists Work?
Using video marketing, blogging, and podcasts on social media helps people become more comfortable with your dental practice, even before a visit.
When you display your dental authority, experience, and track record along with reviews and patient videos, you will be convincing those who are fearful that they are in safe hands. Social media helps personalize your dental practice. Ask Dentainment how you can add unique, lighthearted and fun content to your social media pages.
Social Media Builds Relationships
You are selling comfort, trust, confidence, good health and a great experience, not root canals and toothpaste. Social media allows you to connect with your patients on a more personal level.
If you would like more information regarding social media marketing for dentists, call or click for a consultation with Dentainment. Social media is quickly becoming the dental advertising portal that you need for your dental practice.
For fun daily marketing ideas to implement, download our DentalYear Mobile App.