Social Media Marketing for Dental Practices
Social media marketing is one of the best ways to personalize your dental practice. Firstly, social media reaches nearly everyone; secondly, it’s easy to communicate with your patients and potential ones.
1. Know Your Audience
The most important piece of the marketing puzzle is your audience. For example, if you were targeting women you would probably want to start a Pinterest page, as the online bulletin board is most popular with women. Also, remember that when it comes to families, women are usually the ones who make the decisions when it comes to doctors and dentists.
2. Keep Up The Pace
Replying to likes, comments, and shares is imperative when it comes to social media marketing. If you are just posting to post and ignoring your fans and followers you won’t have them for very long. People on social media want to be recognized, especially if they are spending time on your social media pages. If you don’t have time to keep up with social media marketing, hand the task to a team member or contact a marketing company for dentists.
3. Engage Your Audience with Social Media
Everyone loves a good competition. Companies that run online competitions and contests see a huge increase in fans and followers. Ask your audience to share your posts or run a survey competition. Ask your patients what types of contests and competitions that would like to participate in. Coupons are also an excellent way to boost your fan base, as are giveaways.
4. Video for Social Media Marketing
Video marketing is the most important part of social media. More and more businesses are turning to video for marketing and you should be too. There are all kinds of videos that you can produce for your dental practice. Types of videos include how to videos, Q & A videos, demonstration videos and most importantly, video testimonials. People love video and are more inclined to watch than read.
If you would like to learn more about social media marketing for your dental practice, call and talk to a team member from Dentainment today.