Social Media Marketing for Better Results
Social media marketing for dentists is something that every practice should have. In fact, if you and your team aren’t using social media, you could be losing potential patients.
Social Media Marketing is Huge
It has become a social world with doctors spreading the word about all things dental. From hygiene tips to going live on Instagram there is no end to what you can do when it comes to social media marketing for dentists.
In addition to boosting your online profile this type of dental marketing can also increase your dental patient flow.
With that being said, there are a few tricks when it comes to marketing your dental practice on social media.
1. Choosing your Platforms
There are dozens of social media platforms to choose from and while you don’t want to put your eggs in one basket, you don’t want to spread you and your practice too thin either.
Do your research and ask your patients where they spend their social media time. If your patients are predominately female, Pinterest is a good bet. On the other hand if most of your clients are seniors Facebook is the best place to personalize your dental practice.
Of course, you’ll want a video platform to host your videos. YouTube is the second largest search engine on the planet and an excellent place to share your practice with the world. Vimeo is another popular video platform that works well for both social media and your website.
2. Making Things Work
Once you have chosen your platforms it’s time to get to work. Post lots of pictures and videos on your social platforms and don’t forget to add new posts on a regular basis. Whether you post once or twice a day or limit your posts to twice weekly, do so regularly.
After you post, it’s important to have someone monitor your social media marketing. If you don’t respond to likes and comments you won’t be very popular. In addition, you might lose fans and followers.
Keep your posts informative, educational AND entertaining. When you include a variety of topics in your social media marketing posts you are reaching a broader audience along with fans and followers who are interested in what you have to say as well.
3. Video Dental Marketing
One of the most important parts is video. Video is more popular than text and will attract more people to your pages.
Whether you go live on Facebook or Instagram or shoot videos for YouTube, adding movement to your social pages is essential. If you follow the Dentainment Blog you will recall the importance of video marketing for dentists.
Dental Marketing and More
If you would like to learn more about social media marketing for dentists, call or send a direct message. Dentainment is the leader in dental marketing and can help. Call and talk to a team member today.