Social Media Marketing for Dentists Tips
Social media marketing for dentists can be confusing at best, and if you and your team are seeing zero results on your social media pages, it’s time to call the team from Dentainment.
Dentainment are the social media marketing experts and can help you boost your likes, comments, and shares. Dentainment understands that social media marketing for dentists can be a real challenge, especially if you run a busy dental practice. However, it’s more than posting on Facebook, Twitter, and YouTube
Marketing your dental practice on social media is a challenge, and although some may say dentistry and social media don’t mix, after all, going to the dentist isn’t on the top of everyone’s to do list, you will discover that your patients really do enjoy sharing their positive dental experiences online.
The Face of your Practice
Your social media pages, and the person responsible for the updates, truly is the face of your dental practice. If you have assigned one or two people to be in charge of your Facebook, Twitter, and Instagram accounts, it is important that your patients become familiar with those people. When a patient recognizes one of your team members from your Facebook page, there is an immediate interaction.
Solidifying your Location
Although some dental practices offer concierge services to folks from out of town, the majority of your business will come from the local area. Using social media can help solidify your position for whatever your specialty is. If you are a cosmetic dental practice that specializes in porcelain veneers in Orange County, it is important that your patients and guests know that you are the specialist for cosmetic dentistry in their local area.
If a patient is happy with your practice, the majority will stay, unless of course they move out of town. Make sure that you are visible on Google, Bing and the other search engines so that people can find you in the local area. Social media signals the search engines that your practice is relevant. That combined with white hat SEO will boost your ranking. Social proof is also imperative if you are growing your practice. Ask Dentainment about Search Engine Optimization for your business.
Having a strong following on social media is a great way to ensure that any new products and services are publicized online without costing you a fortune. Use your followers and fans as a focus group before you actually launch a new product or service. Ask your social media followers for testimonials that Dentainment will launch across multiple platforms allowing you to organically optimize your dental content.
Every dentist wants a full appointment book. Social media marketing for dentists is an excellent way to help fill the gaps. If your practice has been slow, use Facebook, Instagram, and Twitter to push an update such as a checkup reminder or a social media only special. Reach a larger audience and purchase Facebook Ads.
Social media isn’t going anywhere and if your practice has yet to join the ranks of millions of other dental practices on the World Wide Web, it’s time to call in the experts from Dentainment.
Call or click for more information regarding social media marketing for dentists today.