Social Media Dental Marketing and Word of Mouth Advertising
Dental marketing has certainly changed over the years and while there is such as a thing as word of mouth advertising, the way it works is different.
In today’s world, word of mouth advertising, or WOM usually happens on social media. If a friend or family member is going to recommend you and your dental practice, it will probably occur on Facebook, Instagram, or Twitter. In other words, social media marketing. According to Hootsuite, there are now 4.20 Billion active Social Media users around the World.
Social Media Marketing and WMA
Social media marketing has definitely changed word of mouth advertising and is an extremely effective tool for your overall dental marketing strategies. When you use social media to your advantage, it is an easy way to convert potential patients.
Every dentist has a personality. Unfortunately, the public doesn’t always see it that way. Dentistry doesn’t have the best reputation when it comes to being personal. Social media allows you to personalize your content so that people get a chance to see the real you and your team.
Personalization & Social Media
One of the best things about social media marketing is getting to know your audience. However, you have to maintain your dental practice pages on social media.
If your Instagram page has started to amass followers, it’s important to keep the momentum going. Your social media pages must remain active if you want to keep the attention of your fans and followers. Discover fun holiday ideas and content opportunities with our DentalYear Marketing App.
Keeping Fans and Followers Intrigued
It’s all well and good to watch your friends and favorites list or subscriber base grow, but if you aren’t adding anything of value to your Instagram or YouTube pages, your business will look stale. This is especially true if your competition is shooting videos on a regular basis.
Video is essential for advertising. However, it isn’t just informative and educational clips that are important for overall social media marketing strategies. Video is considered the heaviest form of multi-media content. Creative video campaigns are plenty, so find inspiration some of the best ones out there!
Social Media Marketing Video Ideas
Facebook, Instagram, Snapchat, and TikTok are great places to shoot short fun video clips about your dental practice.
Your fans and followers will eat up video that shows behind the scenes fun at your dental practice. Going live is also an excellent way to show your personal side to the world.
As mentioned people love behind the scenes videos, but they also like to see segments that ended up on the cutting room floor.
Ask your editor to create a bloopers reel and share it on social media. Your audience will get a kick out of what didn’t make it in the final edit. Capturing powerful video content should be part of your regular initiatives. Trying for one fresh video per week is ideal, although the more video content is better. Focus on homepage videos, services you offer, how you became a Dentist, along with many other cool ideas for Dental Office videos.
Dentainment for the Win
If you would like to learn more about social media marketing, or any other type of dental marketing for your dental practice, including custom-built websites, call, send a text or a DM to a team member from Dentainment today.