Smart Speaker Marketing Tips for Dentists
5 Minute Read
If you are one of the millions of people who have a listening device in your home, you know people are asking more of Siri and Alexa. In fact, people are asking their smart speakers for recipes, theater times, and what time the sun sets. Because of convenience, smart speaker users are even asking Alexa for a local plumber or an emergency dentist.
Smart speaker marketing is growing in leaps and bounds but how do you attract the smart speaker market?
Smart Speaker Marketing for Your Dental Practice
The internet is full of marketing agencies promising the world when it comes to voice search and smart speaker marketing. However, the full potential of smart speaker marketing is yet to be tapped. Undoubtedly, smart speakers will become much more sophisticated in the years to come. Getting in on the ground floor is imperative, especially when it comes to smart speaker marketing for dentists.
Write Your Own Content for Smart Speaker Marketing
Before you start writing content for smart speakers it’s important to remember that all devices respond to, “Siri, Hey Google, or Alexa.” Once the device hears the wake up call, the AI software will send back a response with search indexes from Bing or Google.
Most smart speakers will give one answer. However, if you decline the suggestion, say for example ordering a pizza from Dominos, the smart speaker will send you to the next pizza restaurant on the list and so on.
Basic Guidelines for Smart Speaker Marketing
1. Write Content in a Conversational Tone
Focus on conversational content, as you will have a much better chance of attracting smart speaker customers. Write your content as you would ask a question. By creating content that is conversational, you will have a much better chance of attracting smart speaker searches.
2. Add FAQs to your Smart Speaker Marketing Content
Unlike text search, voice search will not give you the most direct answer to your queries. Be at the top of the list by including FAQs on your top website pages.
The questions and answers format is how people talk. Instead of writing, “emergency dentist,” craft your content to read, “Alexa, where is the closest emergency dentist?” or, “Siri, where can I find a pediatric dentist?” Include answers to your questions as well.
3. Check Your Loading Speeds
The faster your website loads the better it will perform on smart speakers. Average voice searches load up to 52 percent faster than most web pages.
Of course, nothing compares with unique and high quality content that is properly optimized. With that being said, it never hurts to check your load on Goggles’ PageSpeed and Insights Tool.
4. Advertise on Streaming Services and Podcasts
These days’ people are using their smart speakers as radios. In fact, more than 70 percent of Amazon Echo users listen to tunes on their smart speakers.
When Pandora began selling ad space dedicated for smart speaker marketing an entirely new avenue opened up for dentists and other industries. As a result, Pandora, Spotify, and other applications have no problem broadcasting your dental ads.
5. Get it In on the Ground Floor
While Amazon and Google are not selling advertising on smart speaker devices yet, it won’t take them long. By creating voice search and smart speaker content now, you will be well ahead of the competition once Google and Amazon start offering ad space on smart devices.
If you would like to learn more about smart speaker marketing for your dental practice, call and talk to a team member from Dentainment today.