Setting the Stage for Video Marketing
Unless you are shooting fun, spur of the moment videos for your social media marketing pages, it’s important to have a plan in place for video shoots.
Having a plan in place eliminates time wasting and having to do things over and over again.
While a table read is probably not necessary, there is plenty that needs to be done before the director yells action.
Types of Videos for Dental Marketing
There’s a variety of dental videos that you can shoot, but Video Profiles, Testimonials, Office Tours and FAQ’s for Patients are great places to start, but again, you will still need to prepare for your shoot beforehand.
Dental Marketing Video Goals
Before you begin, it’s important to pinpoint your goals and the goals of your video marketing strategies.
For some dentists, telling personal stories is the way to go while others prefer a simple description of products and services.
Whatever your mission it is imperative that you incorporate it into your video marketing strategies.
If you are casting videos this is also part of pre-production. If you are shooting testimonials or reviews, be sure that you go for a diverse group varying in race, gender, and age.
Pre-production is also the time when you set your location, if different from your office, choose your crew, and write your script and storyboard. Follow the Dentainment Blog and you will learn more about video marketing for dentists and setting up your film set.
You’ll also set your budget during pre-production. If you don’t have enough to hire a videographer, do your research or ask your dental marketing company to help you out.
During production, you will want to have a stack of waivers on hand if you are shooting on location. Anyone who is on camera must sign a form before you publish and air your dental videos.
Your production list should include everything you need for the day of the shoot. Bring a crew onboard, such as your dental team, to help with the basics such as lighting, wardrobe, and makeup.
This is the most important part of the process as editing, downloading and exporting videos takes time. If you are unsure, hire an editor. Not only will they save you time and money, but they will also get it right the first time. If you don’t have the budget do some research, as there are some excellent easy editing software programs available online.
When you publish your videos, keep the short ones on your Facebook and Instagram pages and the longer ones on your website, Vimeo and YouTube.
You can also go one-step further and enable analytics tools and campaign statistics on Google, Facebook, YouTube, and Instagram.
Get Started with Video Marketing
If you would like to learn more about video marketing for dentists, call, send a text or a DM to Dentainment today.