More Video Marketing Tips you Can Count On
Video marketing is the most powerful medium when it comes to digital marketing. People enjoy watching everything from Q and A videos to how to videos. Video marketing personalizes your dental practice and shows the world who you really are.
Below are a few video marketing tips to add to your dental marketing strategies.
Create Compelling Stories Not Sales Pitches
When you shoot your videos, make sure that you create stories that people can relate to. Of course, you want to promote your brand, but you want to strike the right balance so that it doesn’t come across as salesy. That’s the real trick when it comes to video marketing.
Produce your video messages so that they are exciting and educational. You don’t want your dental videos looking like commercials for your products and services.
Video Length is Everything
If you follow the Dentainment Blog, you will remember that people have a very short attention span. The digital world is fast paced meaning your videos should be anywhere from one to three minutes, even shorter if you are creating fun little clips.
Keep in mind that it does depend on what social media platform you are using. YouTube is the perfect platform for long form videos, which should be between seven and fifteen minutes.
Optimize Your Dental Videos for SEO
Video is an excellent way to boost your search engine optimization targets. Good quality video clips will drive traffic to landing pages and your website. When you film your clips, include a strong call to action at the end of the video.
Make your video titles clear to your audience so they understand what the clip is about. Include keyword phrases and keywords that are relatable and popular. Keep your titles precise. Because YouTube and Google index descriptions, it’s important to include well-researched phrases and keywords.
Alternative Formats for Video Marketing
Be innovative when you write your scripts for your videos if you want to stand out from the crowd. A great way to do this is by trying out different formats on social media.
Dentainment explains that 94 percent of people like to hold their phones vertically the majority of the time. Consequently, if you want your videos to get better results, use the portrait format.
Other video marketing formats include 360-degree videos and going live on social media.
For more information regarding video marketing for dentists, call and talk to a team member from Dentainment today.