More Social Media Marketing Tips for 2021
Social media marketing is an important part of your overall advertising strategies, but how to you encourage more likes, comments and shares?
Below are a few tips that will help you up your game.
Analysis is Crucial for Social Media Marketing
Keeping tabs on your competition is an excellent way to check out what they are doing when it comes to your Facebook, Instagram and YouTube pages.
By putting together a competitive analysis on the competition, you can understand what works and what doesn’t. Check out what other dental practices are doing on social media and implement some of their bright ideas into your own strategies.
Hashtag Research for Social Media Marketing
Hashtags are crucial. However, you don’t want to use the same tags for every post.
One of the best ways to up your advertising game in 2021 is to research new hashtags. Start a list of new tags and keep track on the posts and hashtags that work best. This will help your Instagram and other social media posts shine.
Get More Personal
While you don’t want to spill the beans about your personal life on social media, you do want to your fans and followers to get a glimpse of you and your dental team.
Try shooting some videos in the office or go Live on Facebook. Show your patients who you and the team are and share more personal posts on your social media pages. Instagram is a great place to start.
Take New Photos for Social Media Marketing
If you haven’t added new photos to your social media accounts, try it. Adding new pictures and videos to your profile keeps you fresh.
People want to see what you and your team looks like now, not how your practice looked five years ago. You can do the pictures yourself or hire a photographer. Whatever you do make sure you have plenty of good lighting and a great set to get you started.
Consistency is the Key
One of the most important unwritten rules when it comes to social media marketing is consistency. If you are haphazardly posting content here and there, you are not being consistent.
When you post on a regular basis, it shows your fans and followers that you are engaged and interested. It also helps your audience stay engaged as well.
Social Media Marketing in 2021
Staying current and up to date is crucial when it comes to all types of marketing. Call, text or contact a team member online for more information regarding social media marketing for dentists today.