Is Your Dental Marketing Working for You?
4 Minute Read
Now is the time to take stock of your dental marketing strategies. From your monthly newsletters and email blasts to your social media marketing spending, there has never been a better time to assess your dental marketing.
The Numbers Don’t Lie
Looking at your numbers is imperative. Check out your conventional marketing stats and use Google analytics. When you compare the two you will probably see better results for your digital dental marketing, however, that doesn’t mean your conventional marketing isn’t working.
One of the best ways to find out if your email blasts and newsletters are doing what they are supposed to do is by asking your patients. If your subscribers aren’t reading your newsletters or email blasts it’s time to find out why.
Dental Marketing and Social Media
There is no denying that social media for dental marketing works. However, if you aren’t getting the results that you had hoped for, it’s time to look at the sites you are spending time on and why things aren’t going so well.
For example, if the majority of your patients are in their early twenties you’ll want to research where they spend their time on social media. Most people are on Facebook, but what about other social media websites. Do some research and find out where your demographic is hanging his or her social media media hat.
Video Marketing for Dentists
Video marketing is the king when it comes to advertising. People prefer pictures and video to text. Starting a video marketing campaign for your dental practice is the perfect way to build your audience.
If you aren’t sure where to start, look at the dentists in your area. Check out their websites and social media pages. If they are using video marketing, find out what types of videos they are shooting and what kind of reactions they are getting.
Types of Videos to Consider Include:
- Q & A’s
- Explainer Videos
- How to Videos
- Patient Reviews and Testimonials
- Event Videos
- Office Tour Videos
When you incorporate video into your overall dental marketing strategies, you will see more likes, comments and shares.
If you would like more information regarding dental marketing for your practice, call and talk to a team member from Dentainment today.