Instagram Do’s and Don’ts for your Dental Practice
Instagram Do’s and Don’ts for your dental practice are avoidable, if you follow these tips from Dentainment, the leaders in dental practice marketing.
With 1.2 billion likes every day, 300 million active users, and more than 1000 comments every second, Instagram, which is owned by Facebook is one of the best ways to promote your dental practice, and when used properly can boost your online presence in a relatively short period of time.
Including hashtags in your posts will help you increase your reach and is important when it comes to Instagram Do’s and Don’ts. Instagram allows up to 30 hashtags, and although you shouldn’t over indulge, appropriate hashtags will boost your dental flow. Dentainment recommends that you avoid hashtag cramming as it could make you look like a spammer. Spammers have no credibility and can affect your online presence.
Not responding to user comments will affect your credibility. According to Dentainment, user engagement will lead to retention and sales. Instagram helps dental marketers build trust and brand awareness and if you aren’t responding to comments, you aren’t valuing your fans and followers. Make sure you respond promptly and pay attention to your shares as well.
Your Instagram bio needs to be complete if you want to build your reputation. If you do not have enough details about your dental practice, your potential patients may go elsewhere. The more information you can provide about your practice and you as a doctor, the better. Post a good quality photo, an interesting and unique description and don’t forget to include a call to action. With Instagram, you can even include a hyperlink to your dental practice.
Beware of Over Promotion
Promoting your dental practice can be tricky. There is a delicate balance when it comes to overdoing it and not doing enough, especially when it comes to Instagram Do’s and Don’ts. Consistency is the key with quality content being the first priority. Concentrate on unique content that doesn’t look like something you posted a week ago.
Although the photo posting site owned by Facebook is relatively new, these Instagram Do’s and Don’ts can help you navigate the muddy waters when it comes to social media marketing for your dental practice. Call or click and talk to Dentainment about your Instagram dental marketing account today.