How Text Messages Impact Dental Office Marketing
Text messages are opened immediately, and probably the most important feature on your mobile phone.
You may use those other apps on a daily basis, but if your device tells you a new text has arrived nine ½ times out of ten, you will open it, even if it is from a business.
Text Messages King of Communication
SMS marketing is the little known dental marketing technique that can change the way you do business, and best of all, it will increase your dental flow.
At the end of 2017, mobile devices accounted for 70 percent of all online traffic. According to the experts, that figure is expected to reach 73 percent by the end of 2018.
Everyone is looking for an answer to something whether it is a general practitioner in the local area or a cosmetic dentist who specializes in, “Dental Vacations.” Text messaging helps you capitalize on the moment by texting specials. You can even text message your patients about an event that you are sponsoring.
Text Messages Save Time and Money
Unlike the old days when you had to pay for email lists to contact potential patients, text messages are virtually free. When you use your social media marketing to contact patients via posts and Facebook messaging you can build your text messaging lists with people who are actually looking for your products and services. Your dental blog is also a great way to grow your database.
Ask for phone numbers and offer text messaging only specials. You will be amazed at how many people will respond to your text messages.
If you follow the Dentainment Blog, you will know that Click to Text allows people to find you and your dental practice. This eliminates wasted time browsing through page after page looking for dental products and services. All a potential patient has to do is text your dental practice for questions about general, restorative, or cosmetic dentistry.
Lead Follow Up
You could close a lead with a phone call or email, but wouldn’t it be easier to cut out the extra steps? Text messages allow you to get a response within minutes. Podium explains that unlike email, which is rarely opened, text messaging gets you closer to increasing your dental flow.
In next week’s blog, Dentainment will show you how to grow your dental practice by connecting with people who are interested in your products and services.
With 99 percent of business text messages being read, you can’t afford not to incorporate text messaging into your overall dental marketing strategy. Ask Dentainment how.