Going Live on Social Media Tips
Going live on social media is exciting. It’s also an excellent way to gain a following. However, there are some things you need to remember about going live on social media, especially if you want your audience to stick around for the show.
1. Create Talking Points and a Call to Action
A plan and a purpose is the first step when it comes broadcasting. Not sure what to talk about? Well, you could do a Q & A session with your audience, take a dental practice tour or show off your new Invisalign® milling machine.
Whatever you do write it down so there is no pressure when you do go live. Don’t forget to ask your fans and followers to stay after the live session and share a link so that they know what they are supposed to do next.
2. Location Location Location
Make sure that you choose a great location if you are going live on social media. Create an interesting background and foreground that is well lit and quiet as you want your audience to hear and see you clearly.
You also want to make sure that you have a strong signal before you go live. If you are doing a long broadcast you may want to consider a portable wireless router.
3. Practice Going Live on Social Media
Doing a dry run before you actually go live makes you more comfortable before you go to air. If you are going live on Facebook you can change your settings so that you are only broadcasting to yourself and a select group of friends.
Facebook saves the clip to your account so that you are able to review it before you actually go live. This allows you to make changes and rework your script if you aren’t happy with what you shot as well.
4. Your Audience Matters
Be sure to interact with your audience. They are the reason you are there in the first place. You want your fans and followers to feel like they are a part of the event. Be sure to encourage your audience to talk to you so you can see their names.
You can ask viewers where they are watching your show or how they found out that you were going live on social media. This will give you more talking points during your live social media broadcast.
5. Remind Your Audience What is Going On
Some of your audience might not read the title of your live broadcast. Be sure to remind everyone what your show is about and what is happening during your live event on social media.
Also, take a break from time to time so that you can talk to fans and followers who have just joined your broadcast. You want everyone who is watching to feel like they are part of your live show.
6. Ask a Pro about Going Live on Social Media
If you would like to learn more about going live on social media, talk to a professional. Dentainment has been going live from the beginning and can help you shine like the star you are.