Get Out of the Social Media Marketing Rut
If you have been stuck in a social media marketing rut, maybe it’s time to brush up on your skills. The last thing you want is to be boring.
While you may think you are still on track, you may not be as successful as you used to be when it comes to social media marketing for your dental practice.
Is Your Marketing Mundane?
By now, most dental practices have gotten the hang of things. Posting every day, replying to comments, and forming new friendships on social media has become the norm for thousands of dental practices with yours most likely doing the same.
However, in some cases, maybe some of you have become slightly complacent when it comes to social media marketing. Like everything else, that is perfectly okay.
Sometimes, all you need is a little bit of inspiration when it comes to brushing up on your social media marketing skills.
Always offering the freshest in advertising, these tips from Dentainment can help get you out of your rut and back on the road to social media marketing success.
Social Media Marketing Tips for Dentists
1. Keep it Simple
One of the biggest things people forget is that most users on social media don’t have the luxury of time.
Most don’t want to listen to or read a bunch of filler about the history of the toothbrush. If they want to do that they will Google the history of the toothbrush.
This type of information is great for a blog post, but doesn’t work as well for social media. In other words, get to the point. If you’re going to talk about a toothbrush make it quick and keep it simple.
Perhaps you have gotten to know your audience a bit too well going on about things for far too long. Again, this is okay, just make sure you keep your posts simple and to the point.
You can rant and rave on your personal pages all you like, but when it comes to social media marketing for your dental practice, its best to keep things simple. Furthermore, while it’s okay to have fun on your dental practice pages, keep it professional.
2. A Happy Audience is a Good Audience
Keeping fans and followers happy is crucial when it comes to social media marketing for dentists.
While you may think you know what keeps them on your page, the only real way to find out is to ask.
Asking gets to the point and is often appreciated by your users. Sometimes posts can become stale. The only way you’ll know what they want to see and hear is to ask.
Urge followers to tell you what they like, don’t like and what they expect from you and your page. Most will certainly have something to say when it comes to your social media content.
3. The Gift of Dentistry
Keeping your fans and followers happy also means enticing them with coupons, discounts and dental specials.
Offering a dental hygiene kit for referrals or gifting a water pic to the fan who shares your posts the most is a great way to give back to your audience.
While you certainly don’t have to go overboard offering coupons often, say once or twice a month or more often if you are generous, helps build your fan base.
A healthy balance is important when it comes to social media marketing for dentists. Don’t forget to include special discounts and offers when you go live on social media as well as this will give your followers a reason to watch your live videos.
4. Notification for Social Media Marketing
If you have recently added a new team member to your dental practice, changed addresses, or included a new service to your menu, talk about it. It can make the difference between getting to and from your dental practice.
Sometimes people only check addresses on social media, not Google Maps. Make sure that yours is up to date.
Staying up to date with your social media contact information lets patients know where you and your dental practice reside. Make sure it’s correct.
Keep sharing your information and don’t forget to index your Google pages. If you are unsure how to do this, get an expert to do the task for you. This shows that you are keeping everyone informed when it comes to dental products and services.
5. Community Dental Events
Don’t forget to keep your fans and followers up to speed about events and other things you and your dental practice do for the local community.
For example, if you hold a Give Back with Free Dental Care day talk about it. Go live on Instagram and share, share, share. These types of events are massive for social media marketing.
Other ways you can involve your dental practice with the local community is to sponsor a sports team or hold a dental fair with your peers.
When you market your practice properly you’ll enjoy the results and reap the rewards. Those rewards mean more likes, comments and shares.
More comments, likes and shares mean more fans and followers. It doesn’t get much better than that when it comes to social media marketing for dentists.
6. Video Dental Marketing
When it comes to advertising nothing beats video. If you follow this blog, you’ll know that moving pictures come out ahead when it comes to social media marketing. Moreover, people are more apt to stop mid scroll when they spot an eye catching video.
Short form video is best for social media marketing, unless of course you are doing explainer or how to videos on Vimeo or YouTube.
As previously mentioned, most people don’t have the time or the inclination to watch long form video in a social media feed.
People escape through social media. The last thing most want is to watch an educational video, and although it is probably informative, most aren’t on social media to educate themselves.
7. Live Video and Social Media Marketing
Live video requires a chapter all its own. All too often people misuse live video making people turn off more than they turn on.
When it comes to online content most will only give you a couple of chances at the most. If you continually disappoint your audience you will lose fans and followers.
When you go live let your viewers know ahead of time. Tease them with short clips explaining what you are going live about.
While you want to look as if you are spur of the moment, you want your audience to know what you are doing.
Moreover, if you don’t notify fans and followers in advance, you might not get the reception you had hoped for.
People like to prepare for, “The moment.” Give them something to look forward to with short teaser live videos.
8. Social Media and NexHealth Scheduling
Add the NexHealth Online Scheduling App so that fans and followers can easily schedule dental appointments and consultations.
NexHealth Scheduling is the best way for patients to get in touch.
With a 10 percent increase in new patients every month, you’ll love what NexHealth Online Scheduling will do for your dental practice.
Dental Marketing for Results
If you would like to learn more about social media marketing for dentists, call or send a direct message and talk to a team member from Dentainment today.