Go Live With Facebook Live

All you have to do is go online, turn on the television, or pick up a magazine and you will see Mark Zuckerberg’s newest addition to his massive Facebook Empire. However, incorporating Facebook Live into your marketing campaign means learning the basics.

Introduced to a select few of Facebook users before making its public debut in April of this year, Live has the potential to change the way people look at social media marketing. Unlike YouTube, you can go live broadcasting your events for the entire world, or just a select few, to see in real time.

The Basics

The basic Facebook Live feature offers users streaming live video with the tap of a screen.

Before you go Live, check your connection. When you are ready to broadcast double check your connection reliability and speed. If possible, use Wi-Fi.

Once you go live, you can start broadcasting from your Smartphone telling your patients about a new service you are offering, or going Live with an actual tooth whitening or deep cleaning treatment. Going Live makes it easy to brand your practice with fun and educational Facebook Live broadcasts that let you interact with your audience.

An optional description is also available to let people know where you are and what you are broadcasting. Now, there is a 30-minute limit for each broadcast, but that may change as the feature becomes more popular. People tuning in can write comments, like, and love your broadcast in real time allowing you to respond.

One of the best features is being able to retrieve your video any time on your timeline, or anywhere else that you have shared your video.

Great Features

There are dozens of ways to broadcast your practice using the Facebook Live feature which will help you attract more followers, including letting your followers and fans know when your next broadcast is scheduled.

If you are broadcasting a Live procedure, you can film it in 30-minute segments almost like a dental series that you would see on television.

Dentainment recommends that you go, “Live,” at dental seminars or when you have a special announcement to make. You can go, “Live,” when your dental hygienist reaches her goal or go, “Live,” when someone is celebrating a birthday.

Engage Your Audience

Engaging your audience is the most important part of Facebook Live. Show your users appreciation. Respond to questions and ask for feedback. You want the Live experience to be as interactive as possible.

Facebook Live is the next wave of Live Video and could be perfect for your dental practice. Still not convinced? Call or click and schedule a no obligation social media consultation with the experts from Dentainment today.

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