Email Marketing Tips for Your Dental Practice
Email marketing hasn’t always been at the forefront of popular digital marketing. However, just like the dark horse, email marketing continues to be a viable way to increase your online presence and your dental flow.
Email is beneficial because it improves your retention rate, and will give you more referrals. Email marketing helps build trust and is channel that provides your patients with information about your dental practice. Email marketing is also a place where you can talk about oral health and the benefits of regular dental checkups.
Email marketing reminds patients that they are not just a number.
Below are a few Email Marketing Tips to Incorporate in your Marketing Strategy
Brand your Dental Practice-Branding your practice is the be all end all. When you build trust, you are ensuring patients that you really are a licensed professional. Make sure that your email address matches your website URL. For example, doctor@Ivydental.com, not firstname.lastname@example.org doing the later will make your practice look unprofessional.
According to dental practice marketing team from Dentainment, all of your materials must be branded. This includes your postcards, brochures, your website, business cards, and letterheads. Everything should have the same look and feel. The same goes for your logo, colors, and email headers. This establishes brand recall while assuring patients that those emails are coming from your dental practice.
Optimize your Practice for Mobile Devices-If your dental practice is not mobilized, patients will not open your email. Click through rates drop dramatically if you have not properly optimized your email campaigns for mobile devices.
Make those Subjects Compelling-Because the viewing screens are smaller than laptops and desktops, it’s important to keep your subject lines short and to the point. If you don’t your long-winded subject lines will be cut off on a mobile device.
When you think about your subject line, ask yourself if it is something you would open. If you wouldn’t it’s time to come up with a catchier subject line. Thirty three percent of people will open an email if they like what they see in the subject line.
Be concise and to the point. You want your patients to be compelled enough to open the email. Be descriptive and make sure your subject line matches the tone and topic of your email message.
Forget the Sales Pitch-While the goal of your email campaign is to fill your calendar with dental appointments, you can’t be too salesy. If you are always trying to push clear braces or porcelain veneers to your patients or potential ones, you may see people unsubscribe from your email list.
If you would like more information regarding email marketing or would like to talk about a dental marketing campaign for your practice, call or click and talk to the team from Dentainment. You won’t believe the difference it will make to your online presence.
Check out next weeks blog for more email marketing tips from Dentainment, and call for a no obligation consultation today.