Dental Practice Marketing with Instagram
Dental practice marketing with Instagram is one of the best ways to get personal with your patients, and if you are not implementing Instagram into your dental marketing strategy, you could be missing out. According to Dentainment, Instagram for your dental practice is essential.
Although there are other social media applications that are continuing to make the headlines, the platform used for photo and video sharing has the most consistent growth rate among new users. In fact, last year, it was predicted that Instagram would capture over 50 percent of users in America by the end of 2017, and those predictions are right on target. With the help of Dentainment, you can use Instagram for your dental practice as a marketing tool that is both effective and popular.
Below are a few tips to help:
Branded and Local
Make your dental practice local and branded. Be sure to give all of your necessary information including your address, phone number and your city and state. Provide Instagram with a website link as this will help local patients find you.
Instagram for Business
When Instagram announced its business account platform, it allowed dental practices to set up more relevant and detailed information. This allows patients to connect and even call directly from the Instagram app. With a business profile for your dental practice, you can see detailed analytics, which will provide your practice with insights into your most successful posts.
Posting Schedule
Once you activate your Instagram account for your dental practice, make it a habit to post at least once a day. If you don’t have the time or the staff, talk to Dentainment about managing your social media accounts, including Instagram. Studies show that the most visible and popular brands on the photo sharing app post 1.5 times each day. When you post regularly, you will be establishing a connection with your followers.
Variety
With Instagram, you can show off your dental practices personality. Dentainment recommends that you vary your posts from picture to picture. Avoid too many pictures on any one subject and do your homework before you post. Try to make your Instagram posts unique. Post a variety of topics and go easy on the before and after pics.
Hashtags
According to Dentainment, post three to five hashtags that had value and quality to your post. Your hashtags should describe your Instagram post and give your practice exposure in the local area.
If you specialize in cosmetic dentistry, try something like #CosmeticdentistryOrangeCounty or #OrangeCountySmile. Hashtags are used to summarize your dental posts while dispersing them to the users who are searching for the same dental terms. Using hashtags that are relevant to your posts will also boost Instagram engagement.
Pay Attention
Although Instagram for your dental practice takes some time, it is vital that you pay attention to what works and what doesn’t. Check out your most popular posts and make sure to check the time of day. Dentainment recommends that you discover why some of your posts get likes and shares, and why some don’t. Replicate your success by posting similar photos and posts.
If social media management for your dental practice continues to elude you, or you just don’t have the time to commit to social media management or Instagram for your dental practice, call or click and schedule an appointment with the experts from Dentainment.
You really can stay engaged on the World Wide Web. Call or click now.
