Dental Practice Marketing the Fun Way
4 Minute Read
Marketing your dental practice is a vital part of your business. If you have just become an implant dentist, invested in a CEREC machine or have become a preferred oral appliance provider, you want the world to know about it.
For some, dental practice marketing can be a chore. However, when you put fun into the mix, dental practice marketing is a task that the entire team enjoys, and so do your patients.
Dental Marketing is Fun
By incorporating simple tools into your overall conventional and digital marketing campaigns, you will successfully build your online profile while increasing your end of year earnings. Best of all, you don’t have to spend a fortune to successfully market your dental practice.
Unusual Holidays to Share
Every day of the year is a holiday whether it’s celebrating the Earth or reminding people about National Hugging Day. People love to hear what you and your team get up to when you are not making beautiful smiles. Dentistry can be fun when you share uncommon holidays with your patients and potential ones.
Share fun pics on National Hot Dog Day or go live with your team on Random Acts of Kindness Day. There is no end to what you can accomplish when you have some fun with dental practice marketing.
You Can’t Miss with Video Marketing
Video is the king of content whether you are filming testimonials or sharing a fun moment on Instagram. Again, people love to see the personal side of your dental practice. Take your fans and followers on a tour of the office. Make it light and fun instead of dull and boring.
Ask your team and your patients what types of videos they would like to see. You’ll be amazed at how much content you come up with when you find out what people want to see.
Fans and followers on your social media sites want to see and learn everything there is to know about you and your dental practice.
Post an Instagram Story when you are on vacation or share a family outing on Facebook. This shows the world that you are more than a doctor. When you garner trust with your audience, you are adding value to your brand.
Social Media for Dental Practice Marketing
Social media has certainly changed, even over the last year. While people are still Tweeting and chatting on Facebook, more platforms have come into the arena changing the game. From Pinterest to Snapchat knowing where to put your efforts is essential.
Because Pinterest is popular with women, consider an advertising campaign on the virtual pin board. Research shows that women make the decisions when it comes to healthcare in the household. Being on Pinterest will help spread the word about your dental practice.
Instagram is another great place to show off the personal side of your practice, and because Facebook owns it, you are strengthening your dental practice marketing strategies.
For more information regarding dental practice marketing, schedule a no obligation consultation with Dentainment today.
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