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Dental Practice Marketing and the Right Stuff

When it comes to dental practice marketing, having all of your ducks in a row makes sense.

With a strategic plan for your entire campaign, you will see a better return on investment, more new patient flow and more earnings at the end of the year.

Advertising your business does not have to be challenging and it won’t be when you implement these suggestions into your overall dental practice marketing strategies.

Websites are the Key to Dental Practice Marketing

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Your website is probably the first connection people have with you and your dental practice. Make sure that your dental website is mobile responsive. That means you want your site to look the same across all platforms. This is essential for dental practice marketing.

Other ways you can upgrade your website include online bill pay and online scheduling, online prescription renewals, live chat and team member profiles.

Be sure to write strong, high quality and unique content that helps your dental practice stand out from the rest.

In this day and age it is all about video, video, and more video especially when it comes to your mobile website. Implementing video marketing into your overall strategy does great things for SEO, SMO and ROI.  Interestingly, 68% of marketers claim video marketing has better return on investment than Google AdWords.  Start making video content a top priority with your entire Dental Team, as this will have huge benefits for your overall marketing success.

Update Your Google My Business Page and Optimize it

Nothing beats Google My Business for location based dental marketing. If you don’t have a My Business page on Google, it’s easy to make one.

The free tool helps business owners manage their dental practice presence on Google.

Ways that you can optimize your practice include updating your business category, while making sure that all of your information is correct. You will also need to check out Google Reviews and Business Hours for more optimization updates you can add.  Fresh content and postings on your GMB listing is also important for Local Search Engine Optimization.  Make sure to keep this fully optimized at all times.

Start a Dental Blog

Dental blogs are the key to a good website that is packed full of valuable and educational content. When you post blogs on a regular basis, Google will take notice.

Because people are searching for answers online, especially when it comes to dentistry, a well-written blog that is optimized for search engine optimization does wonders for your return on investment.

Before you start blogging, it’s important to research and develop a strategy that is in tune with your overall dental marketing campaign.  Perhaps you want to create an entire Content Hub or Learning Center on your Dental Website.  Making sure you publish fresh, relevant and helpful content is so important.

Create a Strong Video Dental Practice Marketing Campaign

The importance of video cannot be denied. When it comes to the internet, video is king. Users can’t watch enough video.

It’s important to note that thousands of hours are viewed every day. As a dentist, you can create a bang up video campaign that tells your story and the story of your business.

Dental practice marketing video ideas to consider include welcome videos, Q & A videos, testimonials and reviews, product and services videos and doctor profile videos. You can also shoot educational and procedure and treatment videos as well.  Remember it’s all about the messaging and story, so don’t worry so much about production value.

Dentainment for Your Dental Practice Marketing Campaign

If you don’t have the time for dental practice marketing, call, send a text or a DM to Dentainment. Having a strong marketing team behind your practice is the first step when it comes to new patient success.  Remember to always find inspiration from your favorite brands on what content to post and capture on a regular basis.