Dental Marketing Tips You’ll Love
Planning a dental marketing campaign for your dental practice takes time and research.
You have to take into account email, social media, video and digital marketing while still keeping up with your conventional dental marketing strategies.
Add some of the newer elements to the mix, voice search marketing, AI marketing and text marketing and it starts to get complicated, but it doesn’t have to be.
Dentainment has taken the guess work out of dental marketing and has 3 powerful tips that will help you and your practice attract more fans and followers.
1. Video Marketing for Dentists
Literally the fastest growing advertising solution in the world, video marketing for dentists is huge and is only going to get bigger. Dentists everywhere are creating YouTube and Vimeo channels in the hopes of attracting more patients.
Producing a series for your dental practice is an excellent way to get the ball rolling. If you have a series you can also count on your subscribers tuning in for another episode.
A dental series also gives you the opportunity to showcase your products and services. One week you could shoot a Q and A session and a product demonstration the next. There is no end to what you can do when it comes to video marketing for your dental practice.
2. Dentists and Social Media Marketing
Social media has certainly changed since Myspace hit the scene. With Facebook, Twitter, Instagram and now Snapchat and TikTok you really have your hands full. When it comes to social media marketing for your dental practice it pays to do your research.
Be selective when you sign up for social media sites. First and foremost it saves you time and wasted effort. Second of all, you’ll have a better chance of increasing your subscriber base.
Go where your patients go. If you are unsure ask them where they spend their time on social media. You may be surprised to learn that some patients prefer Pinterest while others won’t leave their beloved Instagram. You never know until you ask.
3. Text Marketing for Dentists
Email marketing, while still viable, isn’t as powerful as it used to be. In fact, if you aren’t careful, you could end up in the trash bin never to be heard from again.
Text marketing has taken over where email left off. In fact, more people are inclined to open a text message than an email message.
Be sure to personalize your text messages and add a short video to your message. You’ll be amazed at how many patients, and potential ones, will open your text message. Don’t forget to include special offers and referrals in your text message as well.
If you would like some help with your overall dental marketing strategies, call or send a text and talk to Dentainment. Professional advice always comes in handy. Send a direct message today.