Dental Marketing Tips For Success
Dental marketing is essential, regardless of the climate. Keeping your dental practice on the tip of everyone’s tongue is vital if you want to get that phone call.
When businesses cut back for whatever reason, important components are put on hold with dental marketing being one of them. Even if you have had to curtail your dental marketing for the time being there are still some things you can do to stay fresh in the minds of your patients and potential ones.
1. Social Media Marketing for Dentists
Social media is imperative. Sharing what you and your dental practice go through on a daily basis personalizes you and your team.
Share pictures and be sure you and your social media pages admin comment on all likes, comments, and shares. When you recognize your audience, you are connecting on a personal level. People love the human side, especially when it comes to dentistry.
People have more time on their hands and are turning to social media for relief. Spend time on your social media pages to attract the attention of your fans and followers. People need connection more than ever and they will remember when it comes time to schedule a dental appointment.
2. Direct Mail Newsletters’ for Dental Marketing
If you haven’t sat down and personally written a newsletter for your dental practice, now is the perfect time. Share your experience as a dentist in 2020 with your subscribers and do it the old-fashioned way.
Most people would never expect a personalized newsletter from their dentist. In fact, nine out of ten people polled by this author said they would open not toss, as it looked, “Special.”
Be sure to brand your monthly newsletter with the name of your dental practice and logo. Share stories about patients in your newsletters and highlight your team. People love to read about happy things and learn more about your dental practice.
3. Video Marketing for Dental Practices
Keeping your distance doesn’t mean you can’t shoot something on your phone. Put together a homegrown video sharing your experience as a dentist. Once again, this is an excellent way to personalize your brand and your dental practice.
Showing the audience how you brush and floss would be a fun and up close and personal way to interact and connect with your fans and followers. Consequently, there is no end to what you can do with video marketing for dentists.
Consider repurposing your old video content into new content for your social platforms. Repurposing old content is also a great way to up your SEO stats, as Google will see it as new content.
Need some help with your dental marketing strategies? Call or click and have a chat with a team member from Dentainment today. Sometimes two heads really are better than one.