Dental Marketing in a Modern Digital World
Dental marketing has certainly changed with digital technology altering the way people advertise. Every industry has seen the repercussions, but especially the healthcare industries.
In today’s world patients, and potential ones, are spending more time online looking for dental products and services while some are looking for a new dentist. This means that medical and dental practices have had to adjust the way they advertise products and services using both conventional and digital marketing methods.
Dental Marketing Online
Highlighting your authority is paramount when it comes to dental marketing as is sharing and caring. When you show the human side of your dental practice, you are tugging at the heartstrings of your potential patients.
Being digitally connected also shows your audience that you are connecting and engaging in the digital world. This is extremely important, as you do not want to be perceived as outdated.
A Modern and Mobile Friendly Website
Everything you do when it comes to digital marketing starts with your website. Your site is your first impression. If yours is outdated, you will be perceived as outdated as well. You want your website to be user friendly. Think of it as your waiting room, a place where people will want to come back and visit.
Talk to Dentainment about a new mobile website for your dental practice. Modernizing your connection is a great way to build your online reputation as well.
Social Media and Dental Marketing
Social media is paramount when it comes to connecting with patients on a personal level. When used the right way, Instagram, YouTube, Facebook and Twitter create authentic connections with patients and potential ones.
Smart social media marketing allows you to interact with fans and followers while building your reputation at the same time. Posting, sharing, liking other pages, and commenting on comments is the best way to post organic content. Organic means you aren’t paying for it.
Dental Marketing on the Web
Advertising on Instagram, Facebook, and Google can be incredibly effective for your dental practice especially when you target your local area. If you follow the Dentainment Blog, you will remember that near me ads attract new patients.
When you target your ads on Google, it’s easy to become the, “Dentist Near Me.” Remember, most people use mobile devices to search for products and services making near me the best option for their queries.
Dental Practice Marketing and Your Brand
Social media and online review sites have become the 21st century platform for word of mouth advertising. Facebook, Instagram, Yelp, and Google Reviews are quickly becoming the place to go for recommendations. Once again, recommendations are great and another free way to organically grow your brand online.
When curious potential patients hear the best cosmetic dentist in town from a trusted friend or family member you know your organic dental marketing strategy, and of course your talents as a dentist are being noticed online. Be sure to keep your Google account up to date, especially your contact information.
For more dental marketing information, call, text or chat with a team member from Dentainment today.