Dental Marketing in 2020 Are You Ready?
The new decade is already a month old and that means it’s time to step up your dental marketing game. From local search marketing to video marketing and social media marketing, it’s tough to know where to put your efforts.
With that being said, there are some things you can do to make things easier for you and your team.
Rework your Social Media Campaigns
Social media is anything but new. However, it is easy to suffer from fatigue, especially if you have business pages on every platform. With such a powerful channel at your fingertips, it is important to have fun with it.
Keep in mind that social media is a great way to boost your reputation, but you could easily burn yourself out if you spread yourself too thin. Choose social media platforms that suit your demographic and spend time on those sites.
Engage with Dental Marketing Videos
More than forty-five percent of people watch over an hour of video on Facebook and YouTube every week. Dental marketing videos are an excellent way to engage with patients and potential ones, but they need to be the right videos.
People will go to the next video if you are simply rattling off your list of products and services. When you create content that displays your dental practice and your personality you are rewarded with more likes, comments and shares.
Digital Assistants and Voice Search Dental Marketing
Marketers predict that voice search will take over 50 percent of households in the United States within two years. That means by 2022 millions of people will own a smart speaker in addition to their phone and tablet.
It’s also important to note that Google is beta testing a new feature that will determine what pages of a website are being optimized for digital assistants and voice search. That means your content will have to be adjusted for SEO voice search, not just touch screens and keyboards.
Boost Your Dental Marketing with Paid Search Campaigns
Responsive Text Ads are a new feature that Google has just started to introduce. These types of ads on Google allow your marketing team to include four descriptions and up to fifteen headlines. These responsive text ads have been partially created with voice search marketing in mind. Responsive text ads are an excellent companion to plain text ads.
Engage your Patients with Website Optimization
Having a gorgeous website has been the goal since the beginning of the web. However, website design is much more than that. If you are focusing on aesthetics, you are missing a major trend, as most web users are looking at mobile and PC screens differently.
The goal is to lead your patients to a positive experience. Remember, if you can’t engage in the first few seconds, you may lose the potential patient. The most important part of website design is authenticity.
Learn More about Dental Marketing
If you would like more information regarding dental marketing in the new decade, call and talk to a team member from Dentainment today.